Comments on: Even if it’s made to be viral, it’s not viral until it goes viral. http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Fri, 21 Nov 2008 05:07:28 +0000 http://wordpress.org/?v=2.5.1 By: Vince Cardillo - Web Developer, Designer and Enthusiast http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-56998 Vince Cardillo - Web Developer, Designer and Enthusiast Wed, 09 May 2007 23:43:31 +0000 http://brainsonfire.com/blog/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-56998 [...] There’s also this nifty flash game on Fox’s site official site, whose URL just happens to be http://www.foxinternational.com/28weekslater/viral/. Huh, that’s funny. Huh, that’s funny. I’m reminded of a post from the Brains on Fire blog which asserts that “it’s not viral until it goes viral.” I’d agree with that. And I think that URL is pretty goofy, actually. Why not /game? (Oh and P.S., if you play through the simple game, you get a very worthwhile extra and extended clip of the movie). [...] [...] There’s also this nifty flash game on Fox’s site official site, whose URL just happens to be http://www.foxinternational.com/28weekslater/viral/. Huh, that’s funny. Huh, that’s funny. I’m reminded of a post from the Brains on Fire blog which asserts that “it’s not viral until it goes viral.” I’d agree with that. And I think that URL is pretty goofy, actually. Why not /game? (Oh and P.S., if you play through the simple game, you get a very worthwhile extra and extended clip of the movie). [...]

]]> By: owen http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-31217 owen Mon, 26 Feb 2007 03:38:38 +0000 http://brainsonfire.com/blog/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-31217 i think concepts of viral are a bit outdated. how many views is required to be "viral"? in this particular example (nokia) maybe they don't need 2 gazillion views to meet their objectives...whatever they are. do they want dance lovers to know nokia makes a phone for..dancing? or human beatboxing? (is that a word?) i still don't know what this phone is about. music, i guess? there are some pretty nice features to the site, though it seems a bit overproduced to me. the two characters are real--with links to thier personal sites and myspace pages. that's cool. i like the map, and the little chart showing that the beatbox guy (dj effex) is ahead. so kudos to nokia for supporting real stuff. however, the video of pjotro on russian TV is the one that should be going viral. holy s**t! http://www.youtube.com/watch?v=YIkoiihxj5s i think concepts of viral are a bit outdated. how many views is required to be “viral”? in this particular example (nokia) maybe they don’t need 2 gazillion views to meet their objectives…whatever they are. do they want dance lovers to know nokia makes a phone for..dancing? or human beatboxing? (is that a word?) i still don’t know what this phone is about. music, i guess? there are some pretty nice features to the site, though it seems a bit overproduced to me. the two characters are real–with links to thier personal sites and myspace pages. that’s cool. i like the map, and the little chart showing that the beatbox guy (dj effex) is ahead. so kudos to nokia for supporting real stuff. however, the video of pjotro on russian TV is the one that should be going viral. holy s**t!
http://www.youtube.com/watch?v=YIkoiihxj5s

]]> By: LonelyBloggers http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30904 LonelyBloggers Sun, 25 Feb 2007 02:06:40 +0000 http://brainsonfire.com/blog/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30904 The term "viral video" is not properly used appropriately in all cases, especially as you mentioned when the video in question is not being passed around... I see sites like youtube.com being more of a distribution channel for your branded content, over just the viral aspects of it. The term “viral video” is not properly used appropriately in all cases, especially as you mentioned when the video in question is not being passed around…

I see sites like youtube.com being more of a distribution channel for your branded content, over just the viral aspects of it.

]]> By: aspac-law.com blog » Blog Archive » Viral Marketing 101 http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30801 aspac-law.com blog » Blog Archive » Viral Marketing 101 Sat, 24 Feb 2007 13:25:42 +0000 http://brainsonfire.com/blog/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30801 [...] Brains on Fire writes that it’s not really viral until it goes viral. True. [...] [...] Brains on Fire writes that it’s not really viral until it goes viral. True. [...]

]]> By: Lee http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30782 Lee Sat, 24 Feb 2007 11:11:45 +0000 http://brainsonfire.com/blog/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30782 It would of course help Nokia's case if the product links in the bottom right of that site actually led anywhere ;-) I just get a 404: "The page or file could not be found. The address or link may be invalid or outdated." It would of course help Nokia’s case if the product links in the bottom right of that site actually led anywhere ;-) I just get a 404: “The page or file could not be found. The address or link may be invalid or outdated.”

]]> By: Jake McKee http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30732 Jake McKee Sat, 24 Feb 2007 04:45:45 +0000 http://brainsonfire.com/blog/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30732 This reminds me of the marketing group on The Simpsons when they were creating Poochie... one of the marketing execs stated: "I feel we should rastafy him by ... ten percent or so." This reminds me of the marketing group on The Simpsons when they were creating Poochie… one of the marketing execs stated: “I feel we should rastafy him by … ten percent or so.”

]]> By: Spike http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30689 Spike Fri, 23 Feb 2007 22:44:12 +0000 http://brainsonfire.com/blog/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30689 Maximum virality. Classic. I'll have to remember that one. Thanks for the kind words and joining the conversation, Christy. Maximum virality. Classic. I’ll have to remember that one.

Thanks for the kind words and joining the conversation, Christy.

]]> By: Christy http://brainsonfire.com/blog/2007/02/23/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30677 Christy Fri, 23 Feb 2007 21:50:34 +0000 http://brainsonfire.com/blog/even-if-it%e2%80%99s-made-to-be-viral-it%e2%80%99s-not-viral-until-it-goes-viral/#comment-30677 We had the term "maximum virality" thrown at us in a presentation from a vendor. They showed us some charts that attempted to look scientific... "Viral" pieces are very much like Discordianism: Once you call them "viral," they lose their impact. Your last few posts have been spot-on, hitting nerves with me almost every day. Nice work! We had the term “maximum virality” thrown at us in a presentation from a vendor. They showed us some charts that attempted to look scientific…

“Viral” pieces are very much like Discordianism: Once you call them “viral,” they lose their impact.

Your last few posts have been spot-on, hitting nerves with me almost every day. Nice work!

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