http://brainsonfire.com/blog/2007/02/21/tagline-a-palooza/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 08 Oct 2008 03:36:14 +0000 http://wordpress.org/?v=2.5.1 http://brainsonfire.com/blog/2007/02/21/tagline-a-palooza/#comment-30057 Vince Wed, 21 Feb 2007 18:27:30 +0000 http://brainsonfire.com/blog/tagline-a-palooza/#comment-30057 It sounds like someone over there needs to read "Made to Stick." A "tagline", which is really a core company message that sticks, is EXACTLY what you want in a company! It guides employee actions, and helps them make complex decisions based on a simple, unifying core message. WHY on god's earth would they want to destroy that message?! Especially after they've self-admitted that employees have adopted this mantra. Ugh. It sounds like someone over there needs to read “Made to Stick.” A “tagline”, which is really a core company message that sticks, is EXACTLY what you want in a company! It guides employee actions, and helps them make complex decisions based on a simple, unifying core message. WHY on god’s earth would they want to destroy that message?! Especially after they’ve self-admitted that employees have adopted this mantra. Ugh.

]]> http://brainsonfire.com/blog/2007/02/21/tagline-a-palooza/#comment-30035 Matt Haverkamp Wed, 21 Feb 2007 16:56:47 +0000 http://brainsonfire.com/blog/tagline-a-palooza/#comment-30035 It might be time to bring that tagline back - my wife and I had a horrible time last night getting her check card reinstated - apparently warning users that their check card is compromised is not part of those "Higher Standards". It might be time to bring that tagline back - my wife and I had a horrible time last night getting her check card reinstated - apparently warning users that their check card is compromised is not part of those “Higher Standards”.

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