If you’ve been feeling that way recently, jump on over to conversation on the Brand Autopsy blog.  John Moore, who spent 8 years as a marketer inside Starbucks, is requesting your thoughts on what Starbucks needs to do to get back on track.  This is all in response to a leaked memo from Starbucks CEO […]

That’s right.  You may recognize this post as one that came up here and here.  Well… it’s that time again.  Yes, we are extending Fred Reichheld’s Ultimate Question to everyone we touch; everyone who is or could be in a position to recommend us.  So, if you - our faithful blog readers - would like […]

Okay… who watched the Oscars last night? I know several of the BOF crew did. In fact, Megan and I still have to sit down to see who won our Oscar Ballot Showdown!
But more to the point… did anyone notice the Saturn Aura commercial? We chatted about it this morning in our […]

It will never cease to amaze me what videos get picked up and go viral and what doesn’t. I’m not a viral expert, but I don’t think that there is any magic bullet for creating a viral video. For example, VeeDub’s post last Friday. It’s been picked up and is doing the worldwide blog tour. […]

Friend of BoF and Community Guy extraordinaire Jake McKee has been kind enough to include me in a panel he is hosting at the upcoming SXSWInteractive conference in Austin, TX. I will be discussing my experience with the Fiskateers and joining managers from communities as varied as Discovery Education and SuicideGirls.com to discuss […]

Holy moly, it’s another corporate giant with another tagline change.
It’s Bank of America this time, who will unveil the new tag during Academy Awards on Sunday night. (Someone will have to fill me in, because I’m not gonna tune in.)
Why the change? For a load of great reasons, no doubt.
#1. “But in the last year, […]

This week, I tripped over yet another creative way to use YouTube. Employees of Miller Brewing Company, up in arms over the possibility of CEO Norman Adami freezing their pensions, expressed their dismay in song and shared it with the world. The song is from the “Union Women of Miller Beer” (vs. the […]

AdPulp reports that the WSJ (asinine paid subscription required) reports that JC Penny in unveiling a new marketing campaign with a shiny new tagline: Every Day Matters
J.C. Penney Co. today will unveil a new marketing campaign centered around the slogan “Every Day Matters,” the latest step in its long-running push to update its image to […]

Wednesday at noon EST, I will be joining our inspirational client Suzanne Fanning of Fiskars Brands in leading a teleconference on “How to Start A Brand Ambassador Movement“. The telecon is an installment in the Word of Mouth Marketing Association’s WOM Wednesday series and should be a great chance to both hear the […]

Okay, I know we spend a lot of time on this blog telling companies how to behave toward their customers.  Well… I had an unpleasant travel experience this weekend (is there any other kind?)… and it made we want to say something to the people on the other end.  After all, if we are ALL […]