Yesterday I got an email from an old friend. It ended up being one of those “come check out this cool thing I found on the internet” sort of emails. Well… he’s a pretty cool guy, so I decided, why not? And now I fear I may never get any work done [...]

Want to know how to go about engaging your kindred spirits out there in the big ‘ol world?
Here’s two ways to get you started:
1.) Check out Mack’s great post at MarketingProfs (Premium account needed - but worth it), Ten Steps to Creating a Brand Ambassador Program.
2.) Tune in to WOMMA’s Word of Mouth Wednesday broadcast [...]

Here’s a funny little example of a passionate, infectious group of folks. There is a show on our local NPR station that comes on about lunchtime. I often catch a bit of it while driving to a meeting or to get some lunch. It’s these two or three entomologists from Clemson University.  They’re bug experts. [...]

Why do I love this video? Because we have people who come to us wanting to create a “viral video.” And somehow they think that it’s a silver bullet for their problems. The truth is, viral is unpredictable. It’s fickle. And it’s only one small part of a bigger picture.
But it’s important to keep in [...]

Too many products and services are a head down “How ya doin’?” identities. The common response from your customer is a head down, “Fine, how are you?” And there it is…end of conversation. But an identity that greets you with, “Hey! Look at you! Whoa, you look awesome today. What’s your secret?” takes the first [...]

It used to be so different. One sided advertising conversations. Websites that wouldn’t let customers engage in a conversation. And if you wanted to publish a book, you had to go through rounds and rounds of manuscript revisions with heavy handed editors and publishing companies.
Not so any more.
At the risk of getting a little bit [...]

I love sofas. So from the very first moment I saw the new Kleenex “Let it out” television spots I was intriged. What also got my attention was taking a low involvement product “tissues” and trying to build some emotional connection. A very tuff sale. But I liked what I saw. www.Letitout.com is a work [...]

This internal video from Kodak has gone viral. Why? It is blatantly “safe for work” and its content is a corporate mission which, unless you are Steve Jobs, does not usually generate a lot of mainstream interest.
The sight of a corporate giant willing to drop their slick veneer, laugh at themselves and mock [...]

I called a local sports shop yesterday to check on a piece of inventory that I was considering buying. It’s kinda a weird setup, because, while it’s an international company with product lines in various specialty stores around the globe, the HQ here in town is also a retail store. (Yeah, I know that was [...]

Okay. I’m a vegetarian. A vegetarian who is dating a meat-atarian. Usually we’re pretty good at finding places to eat that can satisfy both of us. But let’s be honest - most of those places do not have “grill” or “range” or “steak” in the name, right?
Well, last week he called [...]