This weekend, Geno, Spike & I had the pleasure of working with intimate groups of marketers from around the world who had convened in Los Angeles for a trade show. We shared our experiences of building movements in the US in great detail with folks from Australia, the UK, Canada, and Mexico. While the dynamics of their particular industry (major players, distribution models, profit pools, etc) differ dramatically by country, the interactions between customers and the way they share their passion with each other seemed to be quite similar. Talk of the tenets of building communities and rules of transparency elicited enthusiastic agreement and stories of how this has played out for other companies in their country.

For us, it was greatly encouraging that the lessons we have learned about inspiring consumers to reach out to each other would not be lost in translation.  Is your business working as you expand geographically?

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