DIY: Brand Ambassador movement
January 16th, 2007
Want to know how to go about engaging your kindred spirits out there in the big ‘ol world?
Here’s two ways to get you started:
1.) Check out Mack’s great post at MarketingProfs (Premium account needed - but worth it), Ten Steps to Creating a Brand Ambassador Program.
2.) Tune in to WOMMA’s Word of Mouth Wednesday broadcast (tomorrow at noon EST) as our own VeeDub and Suzanne Fanning at Fiskars team up to talk through the steps that happened as the Fiskateers came into being.
Other posts by Spike.
Mack Collier says:
Thanks Spike, the work Brains on Fire has done on the Fiskars movement helped a great deal in writing that article!
January 16th, 2007 at 10:16 am