Why do I love this video? Because we have people who come to us wanting to create a “viral video.” And somehow they think that it’s a silver bullet for their problems. The truth is, viral is unpredictable. It’s fickle. And it’s only one small part of a bigger picture.

But it’s important to keep in mind that, as our friends at CoBrandit say, “A video doesn’t have to be viral to be successful.”

Thanks to Steve at ComBlu for the heads up.

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