Overheard in the Brains on Firesphere today…
January 10th, 2007
Too many products and services are a head down “How ya doin’?” identities. The common response from your customer is a head down, “Fine, how are you?” And there it is…end of conversation. But an identity that greets you with, “Hey! Look at you! Whoa, you look awesome today. What’s your secret?” takes the first crucial step toward changing expectations. It sets it on the road to Fascinate, Inspire, Reward and Engage.
-Greg Cordell, Chief Inspiration Officer
Other posts by Spike.
The AntiSyphus Effect says:
Are you a “How ya doin’?” manager?…
Spike Jones of Brains on Fire writes this post about products and services that are How ya doin’? entities. What does that mean? Well, how many times have you passed someone in the hall at the office, and exchanged the…
January 11th, 2007 at 7:42 pm