People Still Buy Things in Stores

Wait. Stop the train. Listen up.   People still buy things in stores.   I know. I know. It’s not sexy to say we actually bought a book in a bookstore. Nor is it cool to buy shoes, snacks, socks and so much other stuff from a retailer that exists in the physical world. All …

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The Power of Purpose

I used to get annoyed when I woke up in the middle of the night. But years ago, I decided it was something I would celebrate. So. I developed this little trick. Before I can think one single thought, I start singing this crazy little song: “Party in my head. Party in my head, oh my goodness …

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Friday Fotos | Straight Outta the Firesphere Edition

Last light. // 📷 by @rebekahrhoden “Entrepreneurship runs in my blood, especially stemming from my mother. This book is changing my life. Inspiring me to finally start one of my greatest passions… Opening my own marketing business.” // So inspired by our readers & fellow dreamers. // 📷 by @adreyyy Don’t get us wrong. We’re totally into …

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Years ago, Mike Goot and I had a financial organization reach out to us about helping them with their branding. For a couple of reasons, we were a little skeptical it would be a good fit. But we found a copy of their latest annual report and flipped through it. We both stopped at the …

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Storytelling for Unsexy Brands

Let’s be honest. Some brands, products and industries are just sexier than others. Fashion, food, transportation and travel? Sexy. Air fresheners? Not so much. I love any smart ad, but there is a special place in my heart reserved for brands that find a way to turn an unsexy product into a compelling story. Air Wick’s latest video is …

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Friday Fotos | Plants as Audience Members Edition

Never underestimate the usefulness of plants when in need of a practice audience. Community Managers, Laura & Moe, found the plants incredibly attentive, though, unfortunately lacking in ability to provide feedback. Oh, well. These girls are going to rock their presentation on “Personal Branding” at USC Upstate next week! 👊🏻 It feels like Christmas already at BOF! New toys were …

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Friday Fotos | Welcome to Miami Edition

Oh, we’ve got all kinds of characters around here. Some of our people were on the ground in Miami this week for none other than the #WOMMASummit. We know they had a great time, but just really hate it for them that the scenery was so unpleasant. G was inducted into the WOMMA Hall of Fame …

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Friday Fotos | Birthday Edition

I spy a sweet BOF coaster. We celebrated the birth of a legend this week. A legend with the best hair in the land. Happy Birthday Geno! This beautiful globe art was created by one of our talented Community Managers, Laura. No wander we lust it so much.

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Friday Fotos | #Hashtag Swag Edition

Our dark corner needed a little light. And we needed more hashtag decor around the office. So…win-win. #Blessed. Celebrations call for a tequila shot, but isn’t “Because it’s Tuesday” reason enough to celebrate? #TequilaTuesday Our sweet G was live on Periscope this Thursday @ 10am talking about relationships and WOMM for #WOMMAsummit. If you missed …

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Find Your People.

A couple of weeks ago, I had the honor of attending the Conscious Capitalism CEO Summit in Austin. When I returned and others asked me how it went all I could say is: “We have found our people.” Like Brains on Fire, Conscious Capitalism Companies recognize that every business has a Higher Purpose that includes, …

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Let’s Play: Onlinesses

We’ve been working on a few new projects lately, and part of that process involves hashing and hammering out onliness statements for our clients. If you’re not familiar with onliness statements, here’s a mini crash course. Marty Neumeier, author of Zag, talks about good vs. different, and zagging when others zig to make your brand stand out. …

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Friday Fotos | Jungle Office Edition

  On the hunt for some signs of fall around Greenville. Seems it’s still in hiding. Lu, our favorite furry co-worker, daydreaming about chicken and waffles.

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NOW HIRING: Senior Developer (Los Angeles)

Brains on Fire LA is looking for a talented Senior Front End / WordPress Developer to join our team and help us build beautiful, functional and meaningful websites. Top candidates for the role will have a proven track record of producing clean, well-documented, efficient, and standards-compliant code – with an eye towards performance optimization and …

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NOW HIRING: Account Executive (Los Angeles)

*UPDATE This position has been filled.  ** Brains on Fire is looking for a qualified Account Executive to join our amazing Los Angeles team. Must be flexible, organized and able to hold your own in our fast-paced, fun, friendly, client-focused environment. Our ideal AE will have five years of agency or brand-side experience, as well …

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I see a day when…

I see a day when “community” is THE WAY organizations add value to people’s lives. I see a day when a company’ growth is based on how well they contribute to making the world a better place. I see a day when the work of “marketing” is to help companies get closer to the people …

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Good Company.

We love great design. And we believe in the power of design to connect people, create social change and spark community. So we were super delighted to get a call from REBRAND informing us that we’ve earned a place in the first ever REBRAND Hall of Fame. So what is REBRAND and this new Hall of Fame exactly?  Here …

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Keeping It Simple

Fact: marketers have a habit of overthinking and overcomplicating things. With a gazillion technologies and tools at our fingertips, the temptation to go down the rabbit hole is sometimes hard to resist. Every now and then, however, I stumble across something that reminds me of the true marketing power that transpires when simplicity and tenacity collide. Say what you will …

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It’s (a)live!

It’s official!! After a lot of conversation, creative visioning, coding and coffee (So. Much. Coffee.), we’re thrilled to announce that Brains on Fire now has ONE shiny, new website for our TWO offices. Check it out, click around, scroll away…and let us know what you think in a comment below. tourabe

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Happy Social Media Week!

In celebration of Social Media Week, we tossed some questions at Brains on Fire’s resident Social Media + Community Managers. Check out what they had to say about the struggles, triumphs and future of social media and social media marketing…   What’s your creative process for developing content? Amy Taylor: I’m a big believer in …

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The overview effect for marketers.

I’m reading Arianna Huffington’s book THRIVE. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words: Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview effect.” As Edgar Mitchell, the sixth …

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