Archive for 2006

Rude People

Monday, November 20th, 2006

I caught a segment on the Today show this morning about rude people. Not only did they focus on rude people — like loud cell phone talkers and such — but they also cited specific rude things companies do. My personal favorite is the guy who couldn’t get AOL to cancel his account. [...]

In-Flight Hostage Marketing

Monday, November 20th, 2006

Last week, Robbin, Spike, Cordell and I flew US Air back and forth to Denver. What ensued during the flights is what I can only assume is the future of in-flight marketing.
After takeoff on the flight out, the flight attendant read a lengthy infomercial about signing up for a US Air credit card and [...]

Bonehead Roundup

Friday, November 17th, 2006

Who are this week’s boneheads?
Ad agency principals - at worldwide shops and boutique shops - that are bashing Customer Generate Media (CGM). These folks are freakin’ out. Why? Because they are losing control. Because that are afraid that someone else can come up with an idea that they couldn’t. And because their over-inflated egos and [...]

Another reason why you shouldn’t let lawyers try to control your identity

Wednesday, November 15th, 2006

Get this: The University of Alabama is suing an alum – and a huge fan of their football team – for the commemorative paintings he’s been creating of big moments in UA football.
Yes, I said they are suing him.
What are they afraid of? That he could create MORE rabid fans? That he could increase loyalty? [...]

Benefits

Tuesday, November 14th, 2006

Our own Mr. Steve - Guest Services - directed me to this article today.  It ran a few months ago, but I think it’s worth bringing up.  What is it?  It’s a list of some of the above-and-beyond benefits that companies across the US offer to their employees.  From a fully stocked fishing pond to [...]

Wanna know how that whole “tracking online conversations” thing works?

Monday, November 13th, 2006

Warning: Shameless plug ahead 
Listen in on this FREE American Marketing Association webcast this Thursday (11/16) at 1:00pm EST as Brains on Fire joins forces with Umbria, Inc. to talk about the benefits of listening closely to the chatter in the blogosphere.
In particular, our own Geno Church will be presenting with Howard Kaushansky, President of Umbria, [...]

Curiosity Team Thoughts for the Weekend

Friday, November 10th, 2006

Well, I skipped last week’s assignment, so I wanted to make sure that you still had something to mull over for this weekend… so what are the memories, ideas, images, sounds, smells, people, characters, animals, etc., etc., etc. that come to mind when you hear the words AGGRESSIVE and PROUD?
Join the conversation by emailing curiosityteam@brainsonfire.com, [...]

Walking the Customer Service Talk

Friday, November 10th, 2006

Last night I was at a local downtown hangout chatting with friends. One person at the table had recently moved back to town and gotten a job at Sticky Fingers – a regional (southeast) restaurant chain that specializes in Memphis-style BBQ and ribs. Of course, we asked her how she liked it and she proceeded [...]

Dell’s Next Step

Thursday, November 9th, 2006

Over the summer, I wrote a post praising Dell for dipping a toe into the blogosphere. Still smarting from the deep burns caused by the Jeff Jarvis Dell Hell incident of summer 2005, they could have chosen to stick their corporate head in the sand and continue to ignore the cruel cruel blogosphere. [...]

Let fear do its thing

Thursday, November 9th, 2006

Yes, I am addicted to LOST too. So last night Lost left me hanging until February — just because they can.
In the last scene Jack told Kate to remember the story he told her when they first crashed on the beach. (I can’t believe I just typed that sentence.) Well, I couldn’t remember Jack’s story [...]

web statistics