Hmm… this week is turning into a bitch session. Oh well, I’ll go with the flow.
I’ll admit it. I’m a sucker for a new, cool phone. And that’s not a good thing. So, after I got tired of my Motorola RAZR, I went into my local Cingular store and picked out an even smaller, [...]

I love St. John Knits. The 40+ year old ladieswear brand represents timeless, simple elegance to me. I love the ads, the clothes, the story - everything. 4 years ago, I made my first major investment in St. John by choosing to wear one of their evening gowns instead of a wedding [...]

It’s been a long time since I’ve commented on a piece of advertising, but I can’t hold my tongue any longer about the new Citibank ads (the ones with the Russian guys). Because they stink. Big time. Enough so that I change the channel when they come on. I mean, I feel like I’m being [...]

This weekend, a friend of mine received a notice from Macy’s about his credit account: In order to maintain his membership level, he has to spend $370 by Dec. 30th.
Okay, Macy’s… this one’s for you:
Ultimatums and spending requirements are a lousy way to foster loyalty. Positive reinforcement or a little “we miss you” goes [...]

The December/January issue of Fast Company has a very intriguing piece entitled The Wisdom of Gamers by Lucas Conley. It’s intriguing because it touches on the new strategy that other industries are using to tap into the collective problem-solving skills in the gaming community. Here’s my favorite part:
Stanford’s Byron Reeves, using video clips of [...]

This weekend I was picking up lunch so my boyfriend wouldn’t miss one second of the ill-fated Clemson/Carolina game. I stopped by Thaicoon Ricefire and Sushi Bar - a little Thai restaurant near Furman. While I waited for my order, I chatted with the owner, who was in the midst of decorating for [...]

Ya know, it’s good that we all don’t agree on everything all the time (especially the definitions of all this word of mouth stuff). Then what would we have to debate? (Like how word of mouth is NOT a media channel.)
And then there’s this one: Some of you might be familiar with a couple of [...]

I am not the Ricola mystery cougher… but someone is.  And I love this idea.  This month began the second year of Ricola’s mystery cougher promotion.  The concept is simple - somewhere in America, you could win up to a million dollars just for offering someone a Ricola cough drop.  Of course, the trick is [...]

It’s been a while since I’ve posted at the Brains on Fire blog. I will be the first to say its not because I was suffering from blog burnout. I’ve always second-guessed myself and I’m sure like many I started to wonder was I really saying anything relevant. So I’m trying to turn a new [...]

We are thankful for everyone who reads this blog and makes it a fertile ground for new ideas.
We are thankful for the people who work here and make going to work every day a great adventure.
We are thankful for the clients who inspire us every day. Thank you for having the courage to trust [...]