There were so many things at the latest WOMMA bash that I loved. And I have to agree with Geno – it just might have been the best one yet. And while there are many reports of all the great stuff that happened, there’s something that I need to get off my chest… and that’s [...]

A little tired and a little under the weather. But today I’m back at my pod from attending another WOMMA conference. I would rate this one the best. Lots of energy, some great keynotes, and lots of thought provoking breakout sessions. But as is usually the case, what I enjoy the most is the conversation [...]

I am not much of a gamer. The extent of my knowledge of the Nintendo Wii was pretty much from the episode of South Park (the only one I’ve seen in YEARS) when Cartman freezes himself because he can’t wait the 3 days until the Wii comes out… and it throws history out of [...]

Rock, Paper, Scissors. Is it a childish game? A decision mechanism only slightly superior to flipping a coin? You be the judge. What I do know is that at the WOMMA Issues Summit in DC, it inspired 500 marketers from around the world to pop out of their chairs and roam around [...]

Here’s what managed to stick in my head for day two of the DC WOMMA Summit:
Sports fans are the personification of passion and community. -Kathleen Hessert, Sports Media Challenge
From Jake McKee’s (Big in Japan) presentation: 
        Everybody goes home happy (this should be your motto when developing WOMM).
        Control through participation, not directive.
        [...]

So here are my top quotes from day 1 at the Word of Mouth Marketing Association’s Summit in DC:
The internet isn’t new media, it’s THE media. - Ted Leonsis, Vice Chairman, AOL
Don’t try to create the party. Go to where the party is happening. - Geno Church, Word of Mouth Inspiration Officer, Brains on Fire
How [...]

We don’t get a lot of snow here in South Carolina.  I grew up in Denver and I was born in Anchorage… so no snow in the winter is odd for me.  So this year, I’m getting my snow virtually.  An interesting new media firm called Popular Front (their website is not entirely clear about [...]

I realize it’s been a while since I’ve taken the time to share some of the results of the Curiosity Team’s assignments… so I figured now was as good a time as any. Here are the responses that came back from the word BOLD:

I’m going to state the obvious and go with bold type
The [...]

Yes, potential horn-tootin’ ahead.
There might be some light blogging ahead this week for VeeDub, Geno and myself. We’re heading up to DC on Monday for the WOMMA Summit where Geno is presenting the Rage Against the Haze case study…because we won a first ever Wommie award along with the likes of Coke and Yahoo! Cool [...]

It’s been a while since I’ve posted a Curiosity Team assignment on the blog.  Now, that’s not to say they haven’t been working.  Heck, I’ve been working the Curiosity Team pretty hard over the last couple of weeks.  But nonetheless, I thought it was about time to share the fun again.  So here’s this week’s [...]