WOMMA Verbal Nuggets
December 12th, 2006
So here are my top quotes from day 1 at the Word of Mouth Marketing Association’s Summit in DC:
The internet isn’t new media, it’s THE media. - Ted Leonsis, Vice Chairman, AOL
Don’t try to create the party. Go to where the party is happening. - Geno Church, Word of Mouth Inspiration Officer, Brains on Fire
How you trust will soon be more important than who you trust. - Gary Stein, Director of Strategy, Ammo Marketing
Avoid “tell a friend” language. It’s limiting. - Jim Calhoun, PopularMedia
Serve. Don’t sell. - Joel Brook, ExactTarget
More to come…
P.S. What ever happend to spaces between words in company names?
Other posts by Spike.
Lewis Green says:
Spike,
Good stuff. However, Jim’s quote leaves me confused. What does the quote mean? “Avoid ‘tell a friend’ language. It’s limiting.”
If it means write simply and in the spoken language of your audience (write like your audience speaks is writing 101), I disagree. If it means something else, I am too thick to get it.
December 13th, 2006 at 10:24 amGary Stein says:
I’ve achieved nugget-status. Congrats to Geno and the team on your WOMMIE!
December 13th, 2006 at 2:21 pmSpike says:
Great to hear from you, Lewis. Here was my interpretation: that the term “tell a friend” has a marketing-speak voodoo feel to it and customers won’t touch it with a ten-foot pole (or would be more likely to pass it on if you used the language that fits your particular identity).
Gary - you’re far, far beyond nugget-worthy. We’ve always been big fans of yours. Thanks for the kind words and the comment.
December 13th, 2006 at 2:28 pmOpen Black Book » Blog Archive » “The internet isn’t new media, it’s THE media.” says:
[...] via Brains on Fire [...]
December 14th, 2006 at 9:10 am