How can you tell what’s remarkable about you? Or your city? Or your product? Ask someone with a little distance. Chances are that you’re way too close to whatever you are try to market to see the forrest for the trees.
Take for example, my new love in my new town - [...]

Via AdPulp…(via the NYT)

Over the last year, marketers sent more than 114 billion pieces of direct mail — catalogues, credit card solicitations, coupons and the like — an increase of roughly 15 percent from five years ago, according to the United States Postal Service. And in the last year, for the first time, [...]

“Those who lack courage will always find a philosophy to justify it.”
This has always been one of my favorite phrases (from French writer and philosopher, Albert Camus). And, quite frankly, I am reminded of it weekly because I read something or talk to someone that finds that philosophy to justify why they don’t have the [...]