Cough, cough
November 27th, 2006
I am not the Ricola mystery cougher… but someone is. And I love this idea. This month began the second year of Ricola’s mystery cougher promotion. The concept is simple - somewhere in America, you could win up to a million dollars just for offering someone a Ricola cough drop. Of course, the trick is that you have to a) buy some Ricola cough drops and b) make the offer to every cougher you see. Of course, statiscally, more often than not, it’s just going to be a stranger doing something nice for another stranger. Maybe a couple fewer people will scowl at the cougher beside them and instead, make a kind gesture. Yes, it’s a way to get people to buy and promote their product, but I just love that the promotion has at its heart a simple act of basic human kindness.
After all… ’tis the season.
Other posts by Jennifer.
Patrick says:
Thanks for posting this. It is a great promotion but I love how it encourages people to reach out to other people. Yes, the motivation may not be the best but even so the one offering the help is still practicing reaching out. It’s a win-win-win situation of the person with the cough, the person giving the drop and of course Ricola.
November 27th, 2006 at 8:01 amSimple and Loveable » Blog Archive » Marketing that Makes the World a Better Place says:
[...] Ricola cough drops are doing just that, offering up a million dollar prize to someone in America for offering a cougher one of Ricola’s drops. Yes, it’s a way to get people to buy and promote their product, but I just love that the promotion has at its heart a simple act of basic human kindness. - Brains on Fire [...]
April 30th, 2007 at 8:31 pm