The December/January issue of Fast Company has a very intriguing piece entitled The Wisdom of Gamers by Lucas Conley. It’s intriguing because it touches on the new strategy that other industries are using to tap into the collective problem-solving skills in the gaming community. Here’s my favorite part:
Stanford’s Byron Reeves, using video clips of […]

This weekend I was picking up lunch so my boyfriend wouldn’t miss one second of the ill-fated Clemson/Carolina game. I stopped by Thaicoon Ricefire and Sushi Bar - a little Thai restaurant near Furman. While I waited for my order, I chatted with the owner, who was in the midst of decorating for […]

Ya know, it’s good that we all don’t agree on everything all the time (especially the definitions of all this word of mouth stuff). Then what would we have to debate? (Like how word of mouth is NOT a media channel.)
And then there’s this one: Some of you might be familiar with a couple of […]

I am not the Ricola mystery cougher… but someone is.  And I love this idea.  This month began the second year of Ricola’s mystery cougher promotion.  The concept is simple - somewhere in America, you could win up to a million dollars just for offering someone a Ricola cough drop.  Of course, the trick is […]

It’s been a while since I’ve posted at the Brains on Fire blog. I will be the first to say its not because I was suffering from blog burnout. I’ve always second-guessed myself and I’m sure like many I started to wonder was I really saying anything relevant. So I’m trying to turn a new […]

We are thankful for everyone who reads this blog and makes it a fertile ground for new ideas.
We are thankful for the people who work here and make going to work every day a great adventure.
We are thankful for the clients who inspire us every day. Thank you for having the courage to trust […]

I caught a segment on the Today show this morning about rude people. Not only did they focus on rude people — like loud cell phone talkers and such — but they also cited specific rude things companies do. My personal favorite is the guy who couldn’t get AOL to cancel his account. […]

Last week, Robbin, Spike, Cordell and I flew US Air back and forth to Denver. What ensued during the flights is what I can only assume is the future of in-flight marketing.
After takeoff on the flight out, the flight attendant read a lengthy infomercial about signing up for a US Air credit card and […]

Who are this week’s boneheads?
Ad agency principals - at worldwide shops and boutique shops - that are bashing Customer Generate Media (CGM). These folks are freakin’ out. Why? Because they are losing control. Because that are afraid that someone else can come up with an idea that they couldn’t. And because their over-inflated egos and […]

Get this: The University of Alabama is suing an alum – and a huge fan of their football team – for the commemorative paintings he’s been creating of big moments in UA football.
Yes, I said they are suing him.
What are they afraid of? That he could create MORE rabid fans? That he could increase loyalty? […]