If your company does not have an internship program going, I strongly advise you to consider it. At the risk of beating our own drum, I’ll share this to show the power of influencing young passionate minds.
Brains on Fire Team,
Thank you for all of your emails! It was so encouraging last week to
hear your appreciation. [...]

Last night, WOMMA launched a new element to change the way they do events - YouSessions. At the upcoming December 12-13 WOMMA Summit, there will be a day of breakout sessions designed, executed, and chosen by the attendees of the conference. This idea was born from watching trends in user-generated events - do [...]

Okay… this is so cool.
When I was a kid, I had to do a skit one year about The Seven Wonders of the Ancient World. We listed them in a parody of “Cold-Hearted Snake” by Paula Abdul sung by a character named Felix the Cat-fish. It was weird. We also had to [...]

My first semester of college, before I declared my English and Theatre majors, I actually declared a dual major in Theatre and Math. No, seriously. It only lasted a semester, and it’s probably better that I ended up where I did, but when you boil me down, I’m just a big ol’ calculus [...]

If you’re going to be successful partnering with a new client, you HAVE to have an internal advocate for your cause. Without one, no matter how good your ideas are, how phenomenal your creative is or how smart your strategy is, you’re doomed.
Internal advocates are the men and women that will stand up and fight [...]

It happened again. A PR agency contacted me about their client’s new blog. And this time it was from a big name in the WOMM world.
The email came from some random guy that sounded like he knew me. The only way I found out he worked for a PR agency was by going to his [...]

Well, I’ll tell you, I think that The Curiosity Team didn’t like this week’s assignment… I haven’t had nearly as many responses as usual. Interesting.
Still, here’s your weekend thought-starter: What images, songs, sounds, smells, feelings, memories, stories, etc. come to mind when you think of PROBLEM SOLVER?
Have a great weekend! And if [...]

“There are plenty of companies out there that will work you to death. Our goal is not to work to death. It’s to work to greatness.”
-Greg Cordell, Chief Inspiration Officer, in a company gathering this morning

It doesn’t exist. So quit looking for it.
Rarely is there a pre-packaged solution – especially in this bold, new marketing world – that can instantly cure what ails ya. Made a video and uploaded it to YouTube? No, you’re not going “viral.” Copied a competitors ambassador program to the T? You’re doomed.
I think the most [...]

USA Today posted a great article yesterday about the excruciating extremes of advertising overload. Stated simply - they quote Advertising Age‘ editor-in-chief Rance Crain: “Advertisers will not be satisfied until they put their mark on every blade of grass.” The examples and statistics in the article are sort of staggering. (Nothing we [...]