This is my first October 31 here at Brains on Fire and I am definitely not disappointed. Take a walk with me through these costumes and you may very well be spooked:
RoboFrankenstein - Not only does Justin have the noggin-size to pull this off, he also has a better eye for makeup than most […]

I traveled to Houston for the day last week with Robbin and Greg to sit down with some folks for a new business opportunity. We were there to talk about Brains on Fire, what we do, how we do it and what we could bring to the table.
The people there were phenomenal and connected with […]

I forgot to post last week’s Curiosity Team assignment, so this week, you get a two-for-one to kick you off into the Fall Back weekend.
Over the last two weeks, I have asked the Curiosity Team to send me words, images, ideas, memories, smells, songs, people - anything that comes to mind when they hear these […]

When I was a kid (I know, you all shudder with dread when I start my posts with that phrase), I was heavily involved with Odyssey of the Mind. In fact, that was where the 7 Wonders skit came from. My mom was the coach. And when she needed a little help […]

Before my presentation evangelizing WOM at the National Restaurant Association’s Marketing Executive study group this morning, I had the pleasure of hearing Lee Cockerell, Former EVP of Operations for Walt Disney World, speak on the topic of creating magic. Being child-free and personally abhorring Disney World (yes, I know, I’m an awful person), I […]

Stop it with the ads bashing your opponent. We don’t care. And we don’t believe you anyway. If you stood up and said, “I’m not going to run negative ads because I don’t believe in attacking others,” then we’d be more inclined to listen to you. Why don’t you try it? Because what you’re doing […]

I just got a notice about the first rehearsal for the next show I’m in*, and it got me thinking. You see, we have been encouraged to invite guests to observe the first reading - in particular, guests who might in turn spread the word about this very funny, but relatively unknown play. […]

Face it. You just can’t be strangers with your customers anymore. No longer are they faceless masses with no voice that are pigeonholed by demographics, geography and spending habits. They are living, breathing people who just might accept an invitation to your party. And, as we all know, the best parties are the ones with […]

(Warning: potential horn tootin’ ahead)
Last week, Brains on Fire was abuzz (and a wreck which you’ll see here) as we assembled, labeled, and mailed 399 welcome kits to the Fiskateers - Fiskars crafing ambassadors - who were registered as of this past Thursday. As the packages started hitting, we saw some lovely thank you […]

I’m sure by now you’ve all heard about the fiasco that’s going on with Edleman not disclosing that they (once again) paid bloggers to write shiny-happy things about their client, Wal-Mart. And there is plenty that is being said. We’ve had some nice debates about it within our own doors as well.
But after sitting with […]