You’re right about them needing to jump in (er uh, “Just do it”). But there’s a lot of psychology involved, Spike. You’re gonna need to be a parent (I know, it sux) and you’re gonna need to show the risk of not letting go and build the business model for them. Over and over.

But the opp? It’s a biggie. If you hold their hand and take baby steps with them, they’ll stay with you for many years to come. Indeed the reality is that they’ve never had control–but our reality as service providers is that we need to shepard them along. Plus, with case studies like Fiskars, you have plenty of success stories to point to.

They’re so high-maintenance, eh? No wonder I don’t have kids. My clients are enough children for this gal.