Comments on: More Marketing Numbers http://brainsonfire.com/blog/2006/09/05/more-marketing-numbers/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Thu, 20 Nov 2008 14:04:07 +0000 http://wordpress.org/?v=2.5.1 By: Spike http://brainsonfire.com/blog/2006/09/05/more-marketing-numbers/#comment-6704 Spike Sun, 10 Sep 2006 21:05:15 +0000 http://brainsonfire.com/blog/more-marketing-numbers/#comment-6704 My pleasure, Fell. My pleasure, Fell.

]]> By: Fell http://brainsonfire.com/blog/2006/09/05/more-marketing-numbers/#comment-6703 Fell Sun, 10 Sep 2006 21:03:12 +0000 http://brainsonfire.com/blog/more-marketing-numbers/#comment-6703 Thanks for these numbers, Spike. Thanks for these numbers, Spike.

]]> By: CK's Blog http://brainsonfire.com/blog/2006/09/05/more-marketing-numbers/#comment-6578 CK's Blog Fri, 08 Sep 2006 04:34:55 +0000 http://brainsonfire.com/blog/more-marketing-numbers/#comment-6578 <strong>Best read with a shot (or two) of Vodka....</strong> I must have read this post by Spike over at Brains On Fire 5 times. It's quite sobering (hence my excellent recommendation for the booze). I've included half of the list he's compiled here... 84%: Proportion of B2B campaigns resulting in falling sal... Best read with a shot (or two) of Vodka….

I must have read this post by Spike over at Brains On Fire 5 times. It’s quite sobering (hence my excellent recommendation for the booze). I’ve included half of the list he’s compiled here… 84%: Proportion of B2B campaigns resulting in falling sal…

]]> By: Mr. Steve http://brainsonfire.com/blog/2006/09/05/more-marketing-numbers/#comment-6488 Mr. Steve Wed, 06 Sep 2006 16:05:10 +0000 http://brainsonfire.com/blog/more-marketing-numbers/#comment-6488 Scary? Yes. Full of Opportunities? Of course...otherwise we'd quit our jobs. But even worse is that these numbers are currently being used to justify everything from selling ads on the lines in parking lots to making cheaper, less effective ads (HEAD ON...HEAD ON...sure, I remember the name, but my principles will refuse to allow me to buy it). This is EXACTLY what I love about being here at BOF...other people see these numbers and panic...we see these numbers, grab a cup of coffee (or whatever), and get back to work, thinking of new ways to inspire and fascinate...well...some of us do...others of us just make the coffee. But that is some inspiring and fascinating coffee, is it not? Scary? Yes. Full of Opportunities? Of course…otherwise we’d quit our jobs. But even worse is that these numbers are currently being used to justify everything from selling ads on the lines in parking lots to making cheaper, less effective ads (HEAD ON…HEAD ON…sure, I remember the name, but my principles will refuse to allow me to buy it). This is EXACTLY what I love about being here at BOF…other people see these numbers and panic…we see these numbers, grab a cup of coffee (or whatever), and get back to work, thinking of new ways to inspire and fascinate…well…some of us do…others of us just make the coffee. But that is some inspiring and fascinating coffee, is it not?

]]> By: Jonathan Hernandez » Blog Archive » Some Marketing Statistics http://brainsonfire.com/blog/2006/09/05/more-marketing-numbers/#comment-6467 Jonathan Hernandez » Blog Archive » Some Marketing Statistics Wed, 06 Sep 2006 00:06:09 +0000 http://brainsonfire.com/blog/more-marketing-numbers/#comment-6467 [...] These are some crazy numbers courtesy of Brains On Fire and Connected Marketing. 18%: Proportion of TV advertising campaigns generating positive ROI -Deutsche Bank study reported in the Economist, ‘Future of advertising’ [...] [...] These are some crazy numbers courtesy of Brains On Fire and Connected Marketing. 18%: Proportion of TV advertising campaigns generating positive ROI -Deutsche Bank study reported in the Economist, ‘Future of advertising’ [...]

]]> By: Spike http://brainsonfire.com/blog/2006/09/05/more-marketing-numbers/#comment-6455 Spike Tue, 05 Sep 2006 16:14:56 +0000 http://brainsonfire.com/blog/more-marketing-numbers/#comment-6455 Aw Michael, you’re killin’ me. 18%: Proportion of TV advertising campaigns generating positive ROI -Deutsche Bank study reported in the Economist, ‘Future of advertising’ 54 cents: Average return in sales for every $1 spent on advertising -Clancy and Stone, ‘Don’t blame the metrics’ 256%: The increase in TV advertising costs (CPM) in the past decade -figures reported in Garfield, R (2005) ‘Chaos scenario’, Ad Age, 13 April 84%: Proportion of B2B marketing campaigns resulting in falling sales -Clancy and Stone, ‘Don’t blame the metrics’ 100%: The increase needed in advertising spend to add 1-2% in sales -UCLA study findings reported in Clancy and Stone, ‘Don’t blame the metrics’ 14% Proportion of people who trust advertising information -Annual Gallup poll on professional honesty and trustworthiness, figure cited in Ries, A. and Ries, L. (2002) The Fall of Advertising and the Rise of PR. New York: HarperCollins 90%: Proportion of people who can skip TV ads who do skip TV ads -MPG Study 2004 reported in Carton, S. (2004) ‘Advertising is more than just TV commercials’ ClickZ, 18 October 80% Market share of video recorders with ad skipping technology in 2008 -Jupiter Research (2004) forecasts reported in Carton, ‘More than just TV commercials 95%: The failure rate for new product introductions -ACNeilsen BASES and Ernst & Young study reported in Clancy and Stone, ‘Don’t blame the metrics’ Aw Michael, you’re killin’ me.

18%: Proportion of TV advertising campaigns generating positive ROI
-Deutsche Bank study reported in the Economist, ‘Future of advertising’

54 cents: Average return in sales for every $1 spent on advertising
-Clancy and Stone, ‘Don’t blame the metrics’

256%: The increase in TV advertising costs (CPM) in the past decade
-figures reported in Garfield, R (2005) ‘Chaos scenario’, Ad Age, 13 April

84%: Proportion of B2B marketing campaigns resulting in falling sales
-Clancy and Stone, ‘Don’t blame the metrics’

100%: The increase needed in advertising spend to add 1-2% in sales
-UCLA study findings reported in Clancy and Stone, ‘Don’t blame the metrics’

14% Proportion of people who trust advertising information
-Annual Gallup poll on professional honesty and trustworthiness, figure cited in Ries, A. and Ries, L. (2002) The Fall of Advertising and the Rise of PR. New York: HarperCollins

90%: Proportion of people who can skip TV ads who do skip TV ads
-MPG Study 2004 reported in Carton, S. (2004) ‘Advertising is more than just TV commercials’ ClickZ, 18 October

80% Market share of video recorders with ad skipping technology in 2008
-Jupiter Research (2004) forecasts reported in Carton, ‘More than just TV commercials

95%: The failure rate for new product introductions
-ACNeilsen BASES and Ernst & Young study reported in Clancy and Stone, ‘Don’t blame the metrics’

]]> By: michael Fasone http://brainsonfire.com/blog/2006/09/05/more-marketing-numbers/#comment-6454 michael Fasone Tue, 05 Sep 2006 15:38:26 +0000 http://brainsonfire.com/blog/more-marketing-numbers/#comment-6454 what is your source for all those numbers? what is your source for all those numbers?

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