Archive for September, 2006

And an assignment

Friday, September 29th, 2006

It’s been crazy today, and I almost forgot to post this week’s assignment!  Goodness!  So here it is:
What are the images, sounds, songs, memories, ideas, stories, people, etc. etc. etc. etc. that come to mind when you think of:
EXPERTISE
Email your thoughts to curiosityteam@brainsonfire.com… and, of course, let me know if you want to join the […]

Cocaine

Friday, September 29th, 2006

September 24th at Midnight, an apology letter from the Founder of Redux Beverages was posted on www.drinkcocaine.com. In this age of taking ourselves too seriously (healthy cookie monster, anyone?), I would have expected it to be a broad apology, a recall, a name change and something about “our best intentions” and “any harm done.” […]

Bad Profits on American Airlines

Thursday, September 28th, 2006

This morning, I boarded a 6am flight headed to a mini-vacation in Austin, TX. Now, I don’t know if Al Gore is right about all of this global warming stuff, but the expected temperatures in Austin this weekend are the high 90s and I am dressed accordingly - kakhis and a t-shirt. I […]

Change is a Science

Wednesday, September 27th, 2006

An interesting article this month in CIO Magazine (thanks, Chris!) entitled The New Science of Change talks about how scientists are studying the activity of the brain when a human is presented with a change in their behaviors at work. As a company that helps other companies reinvent themselves – and therefore completely change the […]

Intel Multiplies in Social Media

Tuesday, September 26th, 2006

Intel just launched their new “Mulptiply” campaign to support their Core2Duo processor technology. The campaign includes a significant traditional media investment for the company, but is complimented by efforts on MySpace and YouTube. I had the pleasure of exchanging emails with the woman behind these extensions and she was kind enough to share […]

Fun, Fashion & Friends

Monday, September 25th, 2006

I made a trip to the mall with my wife this weekend. To my surprise my wife told me she wanted to check out the Aerosoles shoe store. I thought she was crazy, aren’t Aerosoles what my mother wears? Well I was wrong, very cool sexy shoes, trendy alternative music and an all male staff […]

Nobody’s perfect

Monday, September 25th, 2006

No person. And especially no company. You can’t deny it. Oh, you can come close to perfection, but every once in a while, there’s a screw up. It’s expected. And it makes you human.
It’s strange to me how many companies out there put on the persona that they are, in fact, perfect. And then when […]

Assignment #2

Friday, September 22nd, 2006

Well, it’s that time again.  This week’s assignment that I sent to The Curiosity Team was to send me thoughts, images, memories, stories, etc. that were inspired by the word Agility.
So I extend this “it’s almost the weekend!” thought starter to you.  Join in the brain storm by emailing your thoughts to me at curiosityteam@brainsonfire.com.  […]

Gut Instinct

Friday, September 22nd, 2006

When it comes down to it, nothing can ever replace gut instinct. No policy. No process. And certainly no focus group. It is what separates “creative people” from “creative, smart people.” A good idea can come from anywhere. But those that possess that gut instinct have an advantage. They know when it will pay off […]

Why are some so afraid of obsessed fans?

Thursday, September 21st, 2006

I’ve been tracking Yeti Man for a few months. And he’s not too hard to find. No I’m not talking about the mythical Himalayan beast, I’m talking about the real Yeti-Man of Expedition Everest.
James McCown, also know as Yeti Man, is obsessed with Expedition Everest - the newest Disney roller coaster at Animal Kingdom. I’m […]