Hello!
Six months ago, I posted a very similar post. And I will explain now, as I explained then, that we are an introspective company. We spend a lot of time examining ourselves and our processes to make us better. It’s a simple concept… one that we’ve talked a lot about… the [...]

Caution: Light horn-tooting ahead.
You know the Brand Ambassador program we created and are managing for Fiskars? At the danger of talking about it too much, I have to share the latest post by Fiskateer #3:
I believe that this will be an amazing success. That the Fiskateers will bring the world of crafting together to interact, [...]

Smirnoff has produced and released a 2 minute viral video called “Tea Partay” to launch their new line of flavored, spiked “Raw Teas”. The product is test launching in New England only and the video makes hay with that geography with a satiric rap video featuring a trio of WASPs sporting seersucker blazers, docksider, [...]

“In 1965, you could reach 80% of a mainstream target audience with three TV ad spots. By 2002, 117 spots were required to achieve the same reach.”
-Bianco, Anthony et al. (2004) ‘The vanishing mass market’, Business Week, 12 July
And I wonder how many ad agencies are focusing huge amounts of time and energy on [...]

(Do forgive the blogging hiatus as I’ve been using up all my vacation days for the year in the timeframe of a month!)
It seems the only time I get to read books (or take the time, really) is when I’m on vacation, because I define vacation as sitting on a beach all day everyday and, [...]

Okay, first things first:
Today is my birthday. Happy Birthday to me!
Now, return to your regularly scheduled blog post, already in progress.
I just spent about 24 hours in Chicago on a business trip… and as I watched the TNT reruns in my hotel room, I had a flashback to my last visit to the Windy [...]

Spike’s post last week sparked a lot of discussion on terminology for customer outreach movements. Yesterday, someone used the term Micromarketing with me and I have been unable to get it off the brain. It seems a perfect way to describe the belief that creating many personal, customized experiences is the most powerful way [...]

A friend of mine was reminiscing this weekend about when he was a teenager - he and his friends would sleep over at one of their houses because that was where there was HBO. He went on to describe, in great detail, the old HBO intro; how each movie began by traveling through [...]

You may have seen my July 3 posting about the Alamo Drafthouse’s filmmaking competition “Blanks on a Blank” where teams were assigned a random animal and mode of transportation and challenged to make a 3-5 minute disaster/horror film with that title.  Although the Brains crew did get a title (Unicorns on a Submarine) and had [...]

If there’s anything that I feel our blog covers well and consistently, it is our passion for authentic communication between companies, customers, agencies, and the public at large. Much of Brains on Fire’s business is aiding companies in starting open dialogues with their customers. This is what we define as word of mouth [...]