Comments on: Snakes on a You’re Missing the Point http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Thu, 20 Nov 2008 10:29:07 +0000 http://wordpress.org/?v=2.5.1 By: Tom Ehrenfeld http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-6149 Tom Ehrenfeld Wed, 30 Aug 2006 20:40:31 +0000 http://brainsonfire.com/blog/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-6149 Hey Spike-- You left a comment on the Marketing Profs that responded to a piece I wrote and which linked back here. You can check it out at http://www.mpdailyfix.com/2006/08/refractive_heuristics_or_why_s.html#comments Hey Spike–

You left a comment on the Marketing Profs that responded to a piece I wrote and which linked back here. You can check it out at http://www.mpdailyfix.com/2006/08/refractive_heuristics_or_why_s.html#comments

]]> By: Spike http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-6123 Spike Wed, 30 Aug 2006 14:44:31 +0000 http://brainsonfire.com/blog/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-6123 Great point, Mack. Great point, Mack.

]]> By: Mack Collier http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-6107 Mack Collier Wed, 30 Aug 2006 03:28:52 +0000 http://brainsonfire.com/blog/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-6107 I've noticed 2 things since SoaP opened: Of the bloggers that said they have seen the movie, all I have read have said that they loved the movie. Of the bloggers that have been critical of the movie and/or its marketing, NONE of them said they had attended the movie, and most said that it was a 'bad product'(without seeing it). I think we can definitely draw some conclusions here. I’ve noticed 2 things since SoaP opened:

Of the bloggers that said they have seen the movie, all I have read have said that they loved the movie.

Of the bloggers that have been critical of the movie and/or its marketing, NONE of them said they had attended the movie, and most said that it was a ‘bad product’(without seeing it).

I think we can definitely draw some conclusions here.

]]> By: Ryan http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5917 Ryan Fri, 25 Aug 2006 20:17:19 +0000 http://brainsonfire.com/blog/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5917 Absolutely. Like Rocky Horror Picture Show. A cult classic released in 1975 that continues to pull in money to this day. In fact, as I check my records, RHPS has grossed over $139M to date since its release, putting it at #166 for all-time grossing movies. (MI:3 is #187, FYI...) Absolutely.

Like Rocky Horror Picture Show. A cult classic released in 1975 that continues to pull in money to this day. In fact, as I check my records, RHPS has grossed over $139M to date since its release, putting it at #166 for all-time grossing movies. (MI:3 is #187, FYI…)

]]> By: Spike http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5913 Spike Fri, 25 Aug 2006 18:42:59 +0000 http://brainsonfire.com/blog/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5913 And a good one, Ryan. Even though the numbers we're up to Hollywood's standards, SoaP is in it for the long haul. Even if it doesn't make the numbers, we'll be talking about it for a long time to come. I don't think that can be said of movies like MI:3... And a good one, Ryan. Even though the numbers we’re up to Hollywood’s standards, SoaP is in it for the long haul. Even if it doesn’t make the numbers, we’ll be talking about it for a long time to come. I don’t think that can be said of movies like MI:3…

]]> By: Ryan http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5912 Ryan Fri, 25 Aug 2006 18:34:06 +0000 http://brainsonfire.com/blog/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5912 And this could also be a perfect example of 'The Long Tail' in practice... Its cult-like following may just extend beyond anything normally seen, and therefore will continue to reap the rewards of having embraced the power of the community. Just a thought. And this could also be a perfect example of ‘The Long Tail’ in practice… Its cult-like following may just extend beyond anything normally seen, and therefore will continue to reap the rewards of having embraced the power of the community.

Just a thought.

]]> By: Spike http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5871 Spike Thu, 24 Aug 2006 20:38:39 +0000 http://brainsonfire.com/blog/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5871 Well said, Rob...especially that last sentence! Well said, Rob…especially that last sentence!

]]> By: Rob Stevens http://brainsonfire.com/blog/2006/08/24/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5868 Rob Stevens Thu, 24 Aug 2006 20:32:32 +0000 http://brainsonfire.com/blog/snakes-on-a-you%e2%80%99re-missing-the-point/#comment-5868 About as right as you usually are, Spike. This isn't about how the movie failed to do $40M at the box office. It's how a movie that had absolutely no hope of recovering it's costs managed to become the darling of the media and hit Number 1 at the box office AT ALL. This movie should have been a collosal failure. Instead, it's marginally successful. No, it wasn't a runaway smash, but that's still looking at the small picture. This movie is destined to become a cult classic. The movie "has legs", as they say in the biz. For "Snakes", it's not about box office, it's about mindshare, and Snakes has all the motherf'n mindshare it can handle. About as right as you usually are, Spike. This isn’t about how the movie failed to do $40M at the box office. It’s how a movie that had absolutely no hope of recovering it’s costs managed to become the darling of the media and hit Number 1 at the box office AT ALL.

This movie should have been a collosal failure. Instead, it’s marginally successful. No, it wasn’t a runaway smash, but that’s still looking at the small picture. This movie is destined to become a cult classic. The movie “has legs”, as they say in the biz. For “Snakes”, it’s not about box office, it’s about mindshare, and Snakes has all the motherf’n mindshare it can handle.

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