Comments on: Straight from the Brand Ambassador’s mouth. http://brainsonfire.com/blog/2006/08/17/straight-from-the-brand-ambassadors-mouth/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 08 Oct 2008 06:39:54 +0000 http://wordpress.org/?v=2.5.1 By: Ann Handley http://brainsonfire.com/blog/2006/08/17/straight-from-the-brand-ambassadors-mouth/#comment-5787 Ann Handley Tue, 22 Aug 2006 20:05:25 +0000 http://brainsonfire.com/blog/straight-from-the-brand-ambassadors-mouth/#comment-5787 What I think is especially interesting is that Fiskars is not your typically or obviously "cool" product being marketed to an inherently wired audience...yet it's been able to leverage the web 2.0 (or whatever you want to call them) tools to make their movement *very* cool indeed. Nice stuff! What I think is especially interesting is that Fiskars is not your typically or obviously “cool” product being marketed to an inherently wired audience…yet it’s been able to leverage the web 2.0 (or whatever you want to call them) tools to make their movement *very* cool indeed. Nice stuff!

]]> By: Jake http://brainsonfire.com/blog/2006/08/17/straight-from-the-brand-ambassadors-mouth/#comment-5768 Jake Tue, 22 Aug 2006 12:13:35 +0000 http://brainsonfire.com/blog/straight-from-the-brand-ambassadors-mouth/#comment-5768 Wow, very nice approach. As someone who has developed Ambassador programs (LEGO Ambassadors, for instance), I understand the difficulty that those programs hold. You guys have nailed this from where I'm sitting. I'm curious, do you have examples of other Ambassadors programs? Which are your favs? Wow, very nice approach. As someone who has developed Ambassador programs (LEGO Ambassadors, for instance), I understand the difficulty that those programs hold. You guys have nailed this from where I’m sitting.

I’m curious, do you have examples of other Ambassadors programs? Which are your favs?

]]> By: Mack Collier http://brainsonfire.com/blog/2006/08/17/straight-from-the-brand-ambassadors-mouth/#comment-5730 Mack Collier Mon, 21 Aug 2006 16:15:43 +0000 http://brainsonfire.com/blog/straight-from-the-brand-ambassadors-mouth/#comment-5730 I think what makes this story so great is that this is an example of what marketing truly can be. I've never subscribed to the 'marketing is a necessary evil' or 'marketing is a way to seperate people from their wallets' mentalities. I believe it is ultimately a tool to help companies more effectively serve their customers. I think the future of marketing rests in finding ways to embrace, empower, and join these communities of customers. I know you aren't comfortable calling the Fiskateers movement 'marketing', but I think it is, and I think it's quite possibly marketing in its finest form. I think what makes this story so great is that this is an example of what marketing truly can be. I’ve never subscribed to the ‘marketing is a necessary evil’ or ‘marketing is a way to seperate people from their wallets’ mentalities. I believe it is ultimately a tool to help companies more effectively serve their customers. I think the future of marketing rests in finding ways to embrace, empower, and join these communities of customers.

I know you aren’t comfortable calling the Fiskateers movement ‘marketing’, but I think it is, and I think it’s quite possibly marketing in its finest form.

]]> By: Spike http://brainsonfire.com/blog/2006/08/17/straight-from-the-brand-ambassadors-mouth/#comment-5621 Spike Fri, 18 Aug 2006 13:27:03 +0000 http://brainsonfire.com/blog/straight-from-the-brand-ambassadors-mouth/#comment-5621 Thanks for the kind words, Andy. Thanks for the kind words, Andy.

]]> By: Woolard http://brainsonfire.com/blog/2006/08/17/straight-from-the-brand-ambassadors-mouth/#comment-5598 Woolard Fri, 18 Aug 2006 00:39:09 +0000 http://brainsonfire.com/blog/straight-from-the-brand-ambassadors-mouth/#comment-5598 Very cool. And this is from a dude who had no idea what the heck a Fiskar was. I also appreciate BOF's openness in regard to its relationship to this project. Extra props to the vanity plate - love it. Very cool. And this is from a dude who had no idea what the heck a Fiskar was. I also appreciate BOF’s openness in regard to its relationship to this project. Extra props to the vanity plate - love it.

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