The boys and girls over at Brandweek report that TV ad spending for ‘06 is up 7.4%. Is anyone really surprised?
Nope.
But there’s an interesting quote in the piece from Wes Brown - an analyst with Iceology, Los Angeles - about the GM and Ford spends (which have been pretty steady):
“There’s been lots of rhetoric, but […]

Step One: Address an envelope to Robert Phillips, President.
Step Two: Start the enclosed letter with “Dear Mr. Phillips.”

In our travels, Geno, Spike, Robbin, and I often find ourselves talking about the power of brand ambassadors and the many different positive effects they can have. In certain industries, there is some stigma around the term “ambassador” that we face head on. In tourism for example, there can sometimes be the […]

Well, Seth Godin is at it again. I came to his latest book through my BzzAgent status. Yup. I’m a BzzAgent on the Small is the New Big campaign. So there’s my full disclosure.
At any rate, as part of the campaign, we’ve been receiving excerpts of Seth’s rants to read, share, […]

From a February ’06 Customer Experience Management Study by Strativity Group:
(via Fast Company 9/06)
Do you know the average annual value of a customer to your business?
Know: 12.9%
Don’t know: 87.1%
Do you know the cost of a customer complaint to your business?
Know: 9.7%
Don’t know: 90.3%
Do you know the cost of acquiring a new customer?
Know: 8.6%
Don’t know: 91.4%

People, […]

You know, everyone loves to pick apart bad ideas and stupid concepts and the “what were they thinkings?” of the world.  Criticism is always a good time.  But, so too can be appreciating the remarkable.  And that’s what the good folks over at Adliterate are going to do.  This post asks readers to submit campaigns […]

Okay.
I’m Snakes on a Plane-d out. It’s all I’ve heard about and read about for the past two weeks. Yes, I went to see it on opening weekend. And yes, it was awesomely bad (as in I liked it). But this whole thing that’s going on that it only made fifteen plus change million is […]

After a few
minuites, the Best Buy salesperson returned and asked all of us what we
wanted. I said a Nano, the young guy said the $299 iPod. The MP3 guy then
asked, “Why an iPod?”

In about a month, I have been asked to speak here on the topic listed above. Notice the problem in the title?

ver·sus ( P ) Pronunciation Key (v�rss, -sz)
prep.

Abbr. v. or vs. Against: the plaintiff versus the defendant; Army versus Navy.
As the alternative to or in contrast with: “freedom of information versus […]

As promised, I wanted to post a down-and-dirty review of “Connected Marketing – the Viral, Buzz and Word of Mouth Revolution” by Justin Kirby and Paul Mardsen. Justin was kind enough to send us an author’s edition a while back and it has been passed around the office for a while now. So there are […]