I believe that one of the most important things that happens when we go through a naming and/or identity process with a company is listening to the language that people use to describe how they feel about a product, company or service. They use words that they don’t even realize are coming out of their [...]

Hello (hello..hello…) Anyone out there? (out there…out there…)
As a special treat for those of you who find yourselves at work in a partially-abandoned office this July 3, we thought we’d point you to a story that might spark your pre-holiday creativity. It regards our soon-to-be favorite movie Snakes on a Plane. [...]