Archive for July, 2006

Brains Exposes Sumo

Monday, July 17th, 2006

Hi all.
I know I usually let my images do the talking for me, but this time, I have a little bit more to share. I’ll make this short and sweet.
I’m not sure if any of you remember, but Brains on Fire recently sent me to Newcastle, England on a designer swap with SUMO. I was [...]

Tangled Tubes

Monday, July 17th, 2006

We here at BOF are busily cranking away today, but want to make sure that you didn’t miss out on the hysterical send ups of Senator Ted Stevens’ (Chairman of the Senate Committee on Commerce, Science, and Technology) recent Senate address on the Internet. This has inspired such strong reactions that typing in “Ted [...]

No Small Touch Points

Friday, July 14th, 2006

Here’s a weird little tidbit from The Fallon Planning Blog - an amusing post from the other day of yet another example of why it’s important to pay attention to every single brand touch point… because odds are someone will take notice no matter what it is. Sicksack.com is… well… exactly what it [...]

Want Power? Then Give it Away.

Thursday, July 13th, 2006

CAUTION: Potential horn-tooting ahead.
I’m blown away. Sure, when we first set out to create a community/movement for kindred spirits for one of our clients, we knew – that with a lot of hard work that involved rolling up our sleeves and getting our hands dirty (in a great way) – that something special would happen. [...]

The Modern Man

Wednesday, July 12th, 2006

I have to thank my dad for directing me to this video on YouTube. Aside from it being very funny (hooray for George Carlin!), there’s something very powerful about hearing that many buzz words and catch phrases all at once. I think it’s an important lesson in learning to use words that really [...]

Dear Blogosphere: Give Dell a Break

Wednesday, July 12th, 2006

Last week, Dell soft launched a corporate blog, Dell One2One. It is a multi-author blog (like the one you are reading now) that focuses pretty heaviliy so far on the website and technology. A few critics have been quick out of the gate telling them everything wrong about this blog. Jeff [...]

Clowns hate tangelos.

Tuesday, July 11th, 2006

By now a lot of you have seen the red billboards around your town with messages like “I’m a hot toe picker,” or “I pooted,” and, of course, “Clowns hate tangelos.” And that’s all they say – no logo or other messaging is there. Well, I’ve seen them too. And when I got back home [...]

Ads vs. Emotional Connections

Monday, July 10th, 2006

In today’s WSJ (reg required), Christopher Lawton has written an article on Dell’s new “Purely You” ad campaign - hitting airwaves today. This is Dell’s first major campaign in a few years to have a focus beyond their advantageous price-for-performance equation. Ro Parra, head of Dell’s Home & Small Business division even admits “Because [...]

Control, Janet Jackson, and the power of Letting Go

Friday, July 7th, 2006

According to Wikipedia, my Sirius radio, and some Janet fansites, Jermaine Dupri has announced a fan contest to create the cover art for Janet Jackson’s upcoming album 20 Years Old. The first million copies of the disc will carry the fan-generated art. 20 Years Old references Janet’s grounbreaking 1986 declaration of independence entitled [...]

Could you interrupt me more, please?

Thursday, July 6th, 2006

We get solicitations like this one (I received yesterday) all the time:
I’d like to raise the awareness level at your firm of our effective, unconventional and fun advertising medium, “Top of the Pizza Box”.  Custom messages on “Top of the Pizza Box” create demand, inform and improve sales.  It’s proving effective for Financial Services, Retail, [...]