Dale Turner
July 31st, 2006
Do you know who Dale Turner is? Dale is 16, lives in a trailer park in a small town, his mom is a drunk, and he believes that he’s the only one living in his small town that knows what the internet is. Well that’s what his self-recorded video tells us. The only way I found out about Dale was my daughter ran across him on myspace. In real life Dale is Erik Knudsen he plays a 16 year-old on the new CBS show Jericho. Advertising in social networks is nothing new. And I think you will begin to see a lot of editorial coverage about this new form of advertising blurring commercial messages and member generated content. I just think too many advertisers are still not understanding social networks and how to interact with them. Stuckinjericho could be breakthrough stuff. The first step would be some real two way conversation. And what’s to stop Erik Knudsen from actually talking about his role. A little thinking by CBS could actually go a long way to help answer criticism about their quick cancellations of shows past. I’m watching CBS, I hope you don’t let me down again.
Other posts by Geno.
VeeDub says:
Interesting. Timely post with the re-kicking up all of controversy about marketing to kids under 18 (and not labeling it marketing).
http://news.com.com/MySpace+blurs+line+between+friends+and+flacks/2009-1025_3-6100176.html
I experimented with a MySpace page hosted by a fictional character in my time at Dell, but we never targeted sub-18 to avoid any appearance of impropriety. “Dale” being so young could cause some wrinkles for CBS.
July 31st, 2006 at 9:34 am