Do you know who Dale Turner is? Dale is 16, lives in a trailer park in a small town, his mom is a drunk, and he believes that he’s the only one living in his small town that knows what the internet is.

Everyone loves to talk about how much advertising is changing, how WOMM is the future, how cool nontraditional media can be. It’s something we heard a lot at the AAAA Account Planning Conference too, but we got to approach it from a slightly different angle. Planners are all about strategic insight, so the […]

Well, I’m still in Miami, and it’s still hot. Seriously, people, my glasses fog up when I walk out side. At any rate, before the conference concludes and I rush back to Greenville to start some serious blogging, I thought I would share a few soundbites from the conference so far:

“There is no […]

This morning, AdAge ran a video interview with JetBlue’s CMO Andrea Spiegel. Spiegel’s background is travel and luxury marketing and, with that lense, she shared thoughts on the biggest challenges facing marketing executives today. She listed the number one being marketing that taking ownership for the customer experience:
“Marketers should try to either get […]

I’ve written before about the marketing graveyard and a list of words and phrases I’d like to see go there to die. “The Next Level” is one I need to add to the list. But it’s been stuck in my head lately. And I’ve realized that going to the next level when it comes to […]

I am currently sitting in my well-air-conditioned hotel room in stiflingly muggy Miami, where over 750 Account Planners from at least 11 countries have gathered for the AAAA Account Planning Conference… this year titled “Spark.” So far, it’s been a full, informative, intimidating, interesting, fun, boring, amusing, inspiring and caffeine-driven day. It’s interesting […]

Early Thursday morning, I found myself wedged in a middle seat of a 5 hour long flight and unable to sleep. I mention the context only because it takes such an extreme situation for me to read USA Today. I had hung onto it that morning because I knew my laptop battery could […]

Rob Stevens wrote an interesting post yesterday that hit something very near and dear to my heart - the pressure of writing a worthy blog post. He goes on to apply this idea to attention economy - the process of an audience determining whether the value of what they are about to absorb is […]

Picture it: Summer 1995. A sheltered college sophomore starts a summer internship with (then) AT&T Bell Labs in Holmdel, NJ. After befriending some fellow interns local to the area, they invite her to view a VHS tape of a film that is clearly meaningful to them. The film starred the former mailboy for the very […]

I am in the mood for a slightly esoteric post today, so bear with me.
I was an English major, so I really enjoy a good, concise quote.  I have little notebooks all over the place, filled with quotes from famous thinkers and amusing tidbits I pick out of conversations.  I often find The Quotations Page […]