Comments on: Campaigns vs. Movements

By: DaleDickins

DaleDickins — Tue, 17 Oct 2006 13:13:48 +0000

Very, very interesting distinctions. A campaign has a manipulative twist to it, intended to force a will onto something… whereas a movement is like a wave where ideas are surfed, ridden and passed on.

By: ciup

ciup — Mon, 03 Jul 2006 20:40:37 +0000

campaigns camp, movements move

By: fluido » Blog Archive » Sui vecchi e i nuovi modelli di advertising…….

Sun, 02 Jul 2006 14:14:38 +0000

[...] Non posso fare a meno di riportarvi questa illuminante riflessione di Spike Jones, firestarter di brains on fire, perchè rappresenta quello in cui credo fermamente e traccia la direzione del futuro…. [...]

By: Jamie Niessen

Jamie Niessen — Wed, 28 Jun 2006 17:51:12 +0000

If markets are conversations, then movements are the markets talking in unison. Correspondingly, campaigns are individuals trying to talk over others, desparate to be heard.

This is EXACTLY what we’re trying to do with our start up.

By: Donor Power Blog

Donor Power Blog — Wed, 28 Jun 2006 12:31:21 +0000

Are you a campaign, or a movement?…

I know of a few nonprofits that like to think of themselves as “movements” — but very few of them actually are. The Brains on Fire Blog takes a nice look at the difference in Campaigns vs. Movements: Campaigns have…

By: fluido

fluido — Fri, 23 Jun 2006 13:27:01 +0000

The best interpretation of what is happening nowdays.

thank you

By: » Campaigns vs. Movements

» Campaigns vs. Movements — Fri, 23 Jun 2006 07:01:36 +0000

[...] This article has a very real relevance in fashion. We’re trying to create a movement - a consumer driven and (partially) led one. [...]

By: Michael Wagner

Michael Wagner — Thu, 22 Jun 2006 01:20:44 +0000

This is a helpful distinction to wrestle with.

From an American history perspective and illustration of a movement comes in what is called the Laymen’s Prayer Revival that began in the years prior to the Civil War. Usually dated with a start of 1857.

It’s unique quality is that it had no leaders. No famous preachers or denominational leaders were leading it. And yet, US historians of American chruch history consider it one of the most widespread movments in our history.

Thanks for raising this distinction. Good posting

Thanks for enlarging the conversation.

By: Piero

Piero — Wed, 21 Jun 2006 23:42:37 +0000

I agree completely. Last night my company - The Whisper Shop, ran an event called Sneakerology for our client DC. Sneakerology is not a campaign. Sneakerology is the brand “living” in an authentic manner. Sneakerology is not trying convince consumers of anything. It’s role is expose potential customers to different aspects of the DC brand in an environment that benefits them. It’s a movement not a campaign

By: Servant of Chaos

Servant of Chaos — Tue, 20 Jun 2006 13:55:18 +0000

Where do you belong?…

The question of what is cool has kept me thinking now for a couple of days … and interestingly has begun popping up everywhere I look. I was checking out John Moore’s Brand Autopsy blog and saw some links through…