Last week some of us had dinner with Ray Radford, a most delightful gentleman that has worked with Doe Anderson for a good long while. Anyway, after giving a presentation in Greenville, he agreed to go to dinner with us and talk more about the Maker’s Mark Brand Ambassador Program. He calls it a “32-year old conversation with friends”. I love that.

After listening to Ray’s wisdom (and drinking a couple of Maker’s Mark Manhattans), I am more convinced than ever that good old common sense thinking and simplicity will indeed rule the world. Communicating with your customers creates growth. And the good news — it’s not rocket science.

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