That’d be “Define the Relationship.”

AT&T is embracing WOM as a launch strategy for its attack on cable’s domain

Who is an opinion leader today? 68 percent of respondents of the Edleman survey said: “A person like yourself or your peer” as the most credible spokesperson about your company.

Two tasty tidbits from last week in San Francisco.

Jeff Taylor’s latest brainchild…

BzzAgent’s MBA (Masters in Buzz Administration)

Sometimes it’s good to be reminded that every once in a while I need to step back and look at the world a little differently and question why I do things the way I do. Ask basic questions to hear how someone else explains it. And approach everything with wide, eager eyes.

There are lots of funny guys out there, but connecting with consumers has made Dane Cook a star.

So don’t fool yourself. Customer satisfaction awards mean about as much as ADDY awards.

I was listening to a talk station on Sirius on my drive into work this morning and the usual political conversations turned to Mentos and Diet Coke.