Smells Like Brand Spirit
Wednesday, May 17th, 2006
Eau de Play-doh
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There’s the challenge - when you start something remarkable… make sure that all the components can live up to the standards you’ve set for yourself.
Bandit is a word that still fires me up. Could it be ready for a new life?
Last week was particularly bandit for me. It involved frantic packing in Austin, a cross country drive with my husband and dog, tornados in Louisiana, and squeaking into Greenville minutes before we were scheduled to close on [...]
While not every brand can strand 40+ people on a desert island controlled by some mysterious uber-force… every brand can certainly strive to instill a sense of wonder and discovery in its customers.
Participate in the first ever academic study on blogs.
If giants like Sony can embrace the power of consumer control…