Fight Club
April 26th, 2006
Sometimes, while looking in the archives for past material, I trip over a document written long ago for this company. This a hybrid of one I just have to share. It was written as much for the people that work here as it was written for one of our clients at the time:
The First Rule of Fight Club:
“Don’t Run From a Fight”
If it’s important to you, it’s important enough to fight for. And don’t expect someone else to climb in the ring for you. This is your fight. Learn where anger, sympathy and indignation live. And then use them.
The Second Rule of Fight Club:
“Swing with Passion”
It’s simple. If you don’t believe in it, you won’t win. (Sure, sure. You can throw a few powder puff punches and hope something hits. But if you don’t have the raw, undying passion, you’re destined to lose.)
The Third Rule of Fight Club:
“Use All Your Punches”
Don’t hold back. If you’ve got it in your arsenal, then use it. Your KO punches aren’t print or radio or TV ads. Your KO punches are people. Passionate, loyal, living, breathing people. Remember that.
Other posts by Spike.
Kicking Over My Traces » This Week’s Carnival of Marketing is Up! says:
[...] The last-click-before-the-door award goes to Fight Club by Spike Jones at Brains on Fire. He passes along lessons derived (I’m guessing) from the movie Fight Club. To paraphrase: you need courage, sincerity and thoroughness — but he says it better. Technorati tags: Business, Carnival of Marketing, Marketing, Online Marketing. [...]
May 9th, 2006 at 5:08 am