Do you come away feeling like one?

It looks nice on paper, but…

Hey, you got your evangelism in my WOM campaign!

Don’t give away your livelihood in hopes that it will lead to work that pays, because the reality of it is that it rarely ever does.

Stay tuned for more details as we firm up plans.

As David Ogilvy said, “I notice an increasing reluctance on the part of marketing executives to use judgment… they are coming to use research as a drunk uses a lamp post: for support rather than illumination.”

Approaching critical mass…

I have to admit this is one of the cruelest and funniest college pranks that I’ve heard of in years. It was California’s finale home game against USC. USC guard Gabe Pruitt took his first trip to the free throw line, the Cal student section hollered in unison: “VIC-TOR-IA, VIC-TOR-IA,” and then yelled out a telephone number. Pruitt glanced at the crowd in horror before clanking his free throws.

Uh, Wal-Mart, of course.

At least for Home Depot and this customer, it does.