Does all this sound familiar? Because it hit me like a ton of bricks. How many advertisers and their clients have the look, the dress, the hair and can do the talk… but don’t put in the time?

Maybe it’s my age, but I appreciate it more and more when a company’s advertising actually makes me think and feel, instead of just laugh.

Have you been trapped by it?

Here comes another research report.

And the people said, “Holy moly.”

And scoring big points in the process.

Thanks for helping us make Brains on Fire a better company!

Good grief.

I find it incredibly difficult to read business books… or at least… to finish them.

I don’t have to tell you how important they are.