Comments on: Traditional Advertising’s Place? http://brainsonfire.com/blog/2006/02/13/traditional-advertisings-place/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Thu, 20 Nov 2008 08:39:59 +0000 http://wordpress.org/?v=2.5.1 By: olivier Blanchard http://brainsonfire.com/blog/2006/02/13/traditional-advertisings-place/#comment-134900 olivier Blanchard Thu, 11 Oct 2007 15:18:55 +0000 http://66.179.63.58/blog/traditional-advertisings-place/#comment-134900 Excellent post, Greg. I have always been a fan of good advertising - or at least beautiful advertising. The Games' ads were definitely of a different caliber. The question I wrestle with is this: As a sales tool, is advertising (even GREAT advertising) really all that effective, or is advertising more akin to an art form that gives shape, life, and context to a brand or product? (In the latter, advertising becomes more about awareness than "selling".) Thoughts? Excellent post, Greg. I have always been a fan of good advertising - or at least beautiful advertising. The Games’ ads were definitely of a different caliber.

The question I wrestle with is this: As a sales tool, is advertising (even GREAT advertising) really all that effective, or is advertising more akin to an art form that gives shape, life, and context to a brand or product? (In the latter, advertising becomes more about awareness than “selling”.) Thoughts?

]]> By: Zedzian http://brainsonfire.com/blog/2006/02/13/traditional-advertisings-place/#comment-8 Zedzian Fri, 17 Feb 2006 20:34:28 +0000 http://66.179.63.58/blog/traditional-advertisings-place/#comment-8 The VISA ad was pompous and just silly. Life takes VISA? That's the kind of "clever" BS that makes vice-presidencies in the vapid world of advertising, but which is ultimately meaningless and without redemption. If you don't have a VISA card, you're just not livin', man. What utter drivel, especially considering the interest these corporate usurers slap on their plastic. "There is no salvation in adapting to the world's madness."--Henry Miller The VISA ad was pompous and just silly. Life takes VISA? That’s the kind of “clever” BS that makes vice-presidencies in the vapid world of advertising, but which is ultimately meaningless and without redemption.

If you don’t have a VISA card, you’re just not livin’, man. What utter drivel, especially considering the interest these corporate usurers slap on their plastic.

“There is no salvation in adapting to the world’s madness.”–Henry Miller

]]> By: Brian http://brainsonfire.com/blog/2006/02/13/traditional-advertisings-place/#comment-7 Brian Fri, 17 Feb 2006 20:33:37 +0000 http://66.179.63.58/blog/traditional-advertisings-place/#comment-7 RE: Opening Ceremonies Magical I felt like I was watching some futuristic circus, the outfits, Yoko, etc. Looks like they hired the girl from the <a href="http://www.uriahcarpenter.info/1984.html">1984 Apple Commercial</a> and made her look like a guy beating on that anvil. Since I am complaining I might as well continue with the horrible job NBC is doing with the chopped up coverage. Sunday at 3:00pm ish they show Men's snow boarding. They give me about 20 minutes of that and then I am told I can see the rest tonight. When? 8? 9? ... turns out 10:45 or so. I happened to wake up to see the kid do an extra run. I missed it. How about show the whole thing in one shot. You got my attention, keep it. Don't think I am going to spend 4 hours Sunday night watching you bounce me from event to event. Give me a schedule. RE: Opening Ceremonies Magical

I felt like I was watching some futuristic circus, the outfits, Yoko, etc. Looks like they hired the girl from the 1984 Apple Commercial and made her look like a guy beating on that anvil.

Since I am complaining I might as well continue with the horrible job NBC is doing with the chopped up coverage. Sunday at 3:00pm ish they show Men’s snow boarding. They give me about 20 minutes of that and then I am told I can see the rest tonight. When? 8? 9? … turns out 10:45 or so. I happened to wake up to see the kid do an extra run. I missed it. How about show the whole thing in one shot. You got my attention, keep it. Don’t think I am going to spend 4 hours Sunday night watching you bounce me from event to event. Give me a schedule.

]]> By: Olivier Blanchard http://brainsonfire.com/blog/2006/02/13/traditional-advertisings-place/#comment-6 Olivier Blanchard Fri, 17 Feb 2006 20:32:42 +0000 http://66.179.63.58/blog/traditional-advertisings-place/#comment-6 Amen squared. I even heard angels singing. Amen squared. I even heard angels singing.

]]> By: Billy http://brainsonfire.com/blog/2006/02/13/traditional-advertisings-place/#comment-5 Billy Fri, 17 Feb 2006 20:32:08 +0000 http://66.179.63.58/blog/traditional-advertisings-place/#comment-5 "Life Takes Visa." Man, I wish I'd come up with that. “Life Takes Visa.” Man, I wish I’d come up with that.

]]> By: Andy Woolard http://brainsonfire.com/blog/2006/02/13/traditional-advertisings-place/#comment-4 Andy Woolard Fri, 17 Feb 2006 20:31:43 +0000 http://66.179.63.58/blog/traditional-advertisings-place/#comment-4 Though I believe in the "30-second spot is dead" mantra, one positive outcome of all this morbid ad talk is some advertisers are doing better. Today's GOOD ads are taking cues from consumers and adding interactive elements. The NY Times had a great article on this topic with R/GA's Robert Greenberg Sunday. Though I believe in the “30-second spot is dead” mantra, one positive outcome of all this morbid ad talk is some advertisers are doing better. Today’s GOOD ads are taking cues from consumers and adding interactive elements. The NY Times had a great article on this topic with R/GA’s Robert Greenberg Sunday.

]]> By: Matt Galloway http://brainsonfire.com/blog/2006/02/13/traditional-advertisings-place/#comment-3 Matt Galloway Fri, 17 Feb 2006 20:28:50 +0000 http://66.179.63.58/blog/traditional-advertisings-place/#comment-3 Amen! Amen!

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