http://brainsonfire.com/blog/2006/01/19/the-word-of-mouth-bandwagon-gets-crowded/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Thu, 20 Nov 2008 14:36:27 +0000 http://wordpress.org/?v=2.5.1 http://brainsonfire.com/blog/2006/01/19/the-word-of-mouth-bandwagon-gets-crowded/#comment-405 Rachel Tue, 21 Feb 2006 16:45:26 +0000 http://66.179.63.58/blog/the-word-of-mouth-bandwagon-gets-crowded/#comment-405 After attending the WOMBAT training I realize that yes, WOM or WOMM (I'm not quite sure) should be integrated into your company or in my case the movement. However, my question is now how do you integrate it when it wasn't there in the first place? And how mind you do you convince an agency of our lovely government that they need to put more power into the hands of their constituents? As I gear up for legislator visits with 15 yr olds it all bumbles around in my head...that and words like RSS, blog and WOM units, c'mon man how the heck is the state of NY ever gonna buy into the concept of the WOM unit? And now I'm imagining our governor writing a blog...now that right thur...that's funny. I would say they very appropriatly call you the firestarted Spike...lets just hope my fire doesn't burn the wrong people. After attending the WOMBAT training I realize that yes, WOM or WOMM (I’m not quite sure) should be integrated into your company or in my case the movement. However, my question is now how do you integrate it when it wasn’t there in the first place? And how mind you do you convince an agency of our lovely government that they need to put more power into the hands of their constituents? As I gear up for legislator visits with 15 yr olds it all bumbles around in my head…that and words like RSS, blog and WOM units, c’mon man how the heck is the state of NY ever gonna buy into the concept of the WOM unit? And now I’m imagining our governor writing a blog…now that right thur…that’s funny. I would say they very appropriatly call you the firestarted Spike…lets just hope my fire doesn’t burn the wrong people.

]]> http://brainsonfire.com/blog/2006/01/19/the-word-of-mouth-bandwagon-gets-crowded/#comment-404 Buzzoodle Ron Tue, 21 Feb 2006 16:45:09 +0000 http://66.179.63.58/blog/the-word-of-mouth-bandwagon-gets-crowded/#comment-404 We did not know about WOM when we started either. We were just fed up with employees not feeling like they needed to create some buzz for where they work. Whole thing has taken on a life of it's own. We did not know about WOM when we started either. We were just fed up with employees not feeling like they needed to create some buzz for where they work. Whole thing has taken on a life of it’s own.

]]> http://brainsonfire.com/blog/2006/01/19/the-word-of-mouth-bandwagon-gets-crowded/#comment-403 Olivier Blanchard Tue, 21 Feb 2006 16:44:41 +0000 http://66.179.63.58/blog/the-word-of-mouth-bandwagon-gets-crowded/#comment-403 That last paragraph is the key to it all. You can generate buzz around an event or a product release, but the real when it comes to WOM starts with the company itself. With its products and people and purpose and impact. A company's culture definitely drives all of these things. That being said, many of us (BoF included) were already knee deep into this long before WOM became the acronym of the moment. ;) That last paragraph is the key to it all. You can generate buzz around an event or a product release, but the real when it comes to WOM starts with the company itself. With its products and people and purpose and impact. A company’s culture definitely drives all of these things. That being said, many of us (BoF included) were already knee deep into this long before WOM became the acronym of the moment.

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