I see a day when…

I see a day when “community” is THE WAY organizations add value to people’s lives. I see a day when a company’ growth is based on how well they contribute to making the world a better place. I see a day when the work of “marketing” is to help companies get closer to the people …

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Good Company.

We love great design. And we believe in the power of design to connect people, create social change and spark community. So we were super delighted to get a call from REBRAND informing us that we’ve earned a place in the first ever REBRAND Hall of Fame. So what is REBRAND and this new Hall of Fame exactly?  Here …

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Keeping It Simple

Fact: marketers have a habit of overthinking and overcomplicating things. With a gazillion technologies and tools at our fingertips, the temptation to go down the rabbit hole is sometimes hard to resist. Every now and then, however, I stumble across something that reminds me of the true marketing power that transpires when simplicity and tenacity collide. Say what you will …

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It’s (a)live!

It’s official!! After a lot of conversation, creative visioning, coding and coffee (So. Much. Coffee.), we’re thrilled to announce that Brains on Fire now has ONE shiny, new website for our TWO offices. Check it out, click around, scroll away…and let us know what you think in a comment below. tourabe

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Happy Social Media Week!

In celebration of Social Media Week, we tossed some questions at Brains on Fire’s resident Social Media + Community Managers. Check out what they had to say about the struggles, triumphs and future of social media and social media marketing…   What’s your creative process for developing content? Amy Taylor: I’m a big believer in …

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The overview effect for marketers.

I’m reading Arianna Huffington’s book THRIVE. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words: Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview effect.” As Edgar Mitchell, the sixth …

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NOW HIRING: Earth Street Citizen Correspondents

Hear ye, hear ye! Our amazing clients at the Environmental Defense Fund are looking for a few good men and women to hop on board as Earth Street Citizen Correspondents. If you live in the Boston, New York or San Francisco areas, can capture a great photo, get energized meeting new people and feel passionate about the future of …

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Friday Fotos | Fix the Furniture Edition

Real men chews pink.   This is Jonah. His official position at #BOFLA is “Jack of All Titles”, because…well, the man can do it all. One of his greatest pleasures is seeing the look of surprise on people’s faces upon hearing he was once a college athlete. You can find his name in the ‘Special …

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How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more …

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Personal Branding Matters

The conversation about personal branding seems to be popping up everywhere these days. Fast Company recent dubbed it “essential to career success.” 99u says “the resume is dead, the bio is king.” Inc says “virtually everyone” needs to care about personal branding, because “how people see you matters; it is a fundamental truth of being a human.” …

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Friday Fotos | Glitter Is Good Edition

This elusive lady is Cathy Harrison, an account shepherd at Brains On Fire! A mother of two (Sam and Kate), lover of Publix, and all-around kick-ass business woman, Cathy knows how to get the job done. She’s on top of her stuff – if you want to feel like a slob, check out her cabinets! …

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Seek to be insanely understood.

Geno’s hair. Just because… The other day I was speaking to someone and they gave me some great advice: Seek to be insanely understood. Brilliant, right? How might your world change if you kept  this a mantra in your mind and asked yourself “How might I make my words, spoken or written,  insanely easy to understand?”  …

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Thought for a Monday Morning

We have the most interesting stuff in our archives. I found this while hunting around for a photo last week. This oldie but goodie from the super talented Justin Gammon is too good not to share. Have the best week EVER. And keep your ears and heart wide open.  

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We’re all looking for our people.

  My son Tyler shared this beautiful video with me. Dare you not to listen to it twice! We’re all looking for our people. That simple truth is the single biggest opportunity for business and organizations. Brains on Fire is in the community building business. We study people and what connects them to each other. …

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Southern Pressed Juicery

Our latest work with Southern Pressed Juicery, offering 100% organic, raw, cold-pressed juice made from the freshest fruits and vegetables. Southern Pressed Juicery gives your body a break without breaking your stride. From cleanses to smoothies to healthy food options, their menu items will give you a lift from the inside out. Feel Delicious!    

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Friday Fotos | State of the Firesphere Edition

Greg Ramsey (aka Ramsey or Ram) is BOF’s designer craftsman! Ramsey wants to learn how to run a letterpress, improve his fly fishing, and take some cooking, figure drawing, and woodworking classes (just to name a few). He’s great at games that involve sneaking around outside and he likes custard pie and goofy jokes. Ram …

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Stop trying so hard.

Oh, you know. Cordell just being Cordell. This morning in yoga I had a wonderful “aha” moment. I realized that I was struggling more than usual. Because I was trying too hard. I stopped for a moment, smiled, then went about the rest of the class just being me. And suddenly everything that I was …

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Story Matters

Story Inspires. Story changes. Story moves. It’s at the root of impact, action & heart. We are moved to compassion, to new perspectives, new definitions of our world and ourselves — we are moved to action because of story. Every cause, every movement, every truth is rooted in it. Story matters. It is a determining …

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Friday Fotos | Tribe Edition

Some say it takes a village to raise a child. We say it takes a tribe. Cordell, you rock!   We had an office visitor Friday. It could have been a ruff day without him!   John Moore is Brains On Fire’s Chief of Wahoo or Marketing Raconteur! While it may appear that his only …

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BlogHer15 Recap: Brands + Bloggers

Last week Moe and I headed to NYC for a couple days of vacation…followed by a handful of days learning, connecting and growing at #BlogHer15. The event was a flurry of sessions and smarts, but more than anything, it gave us new and profound perspective on the value of brand-blogger partnerships. There were some big name players present, …

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