http://brainsonfire.com/blog/2005/12/30/new-marketing-response-rate-study-published-by-dma/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 08 Oct 2008 06:44:40 +0000 http://wordpress.org/?v=2.5.1 http://brainsonfire.com/blog/2005/12/30/new-marketing-response-rate-study-published-by-dma/#comment-5597 The Power Of The White Envelope » Small Business Marketing And Branding - by Yaro Starak Fri, 18 Aug 2006 00:27:39 +0000 http://66.179.63.58/blog/new-marketing-response-rate-study-published-by-dma/#comment-5597 [...] Even for your target audience, they cannot help but open a plain white envelope. It’s too intriguing. According to the DMA, direct mail has an average response rate of 2.77. I’ve seen response rates of at least 5% with the plain white envelope. And the best part is that it’s cheap and authentic. [...] [...] Even for your target audience, they cannot help but open a plain white envelope. It’s too intriguing. According to the DMA, direct mail has an average response rate of 2.77. I’ve seen response rates of at least 5% with the plain white envelope. And the best part is that it’s cheap and authentic. [...]

]]> http://brainsonfire.com/blog/2005/12/30/new-marketing-response-rate-study-published-by-dma/#comment-392 Olivier Blanchard Tue, 21 Feb 2006 16:36:00 +0000 http://66.179.63.58/blog/new-marketing-response-rate-study-published-by-dma/#comment-392 Grim. I can't believe telephone did so well. Grim. I can’t believe telephone did so well.

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