Way back in April (when we had about four readers), I wrote about a creative company in Massachusetts by the name of Brand Identity Guru. Just by chance one day, I stumbled on their website and clicked around and noticed something. On their homepage, you can click on a set of words that say, “Is your brand vital? Click here to play the Brand Game.” So I did. And what I saw blew me away. They completely ripped us off (see the FIRE section of the Brains on Fire website and TAKE THE TEST).

So I called up the owner of Brand Identity Guru, a one Scott White, and asked him what was up. He proceeded to tell me that, “There’s really no original ideas anymore, anyway” and that he would “look into changing it a little bit so it’s not exactly the same.” Wow. Thanks.

That was eight months ago. And none of my calls or emails have been returned since. What about legal action, you say? We were hoping it wouldn’t go that far. And they’re not exactly a threat to us. But there’s those things called principal and integrity. And, besides, Mr. White said that, “I’ve been through that before. It’d be a waste of your time and money.”

I checked this morning and it’s still there. I’m going to try and contact him again, but you are more than welcome to call (508-238-4347) or email him (swhilte@brandidentityguru.com) and tell him what you think as well.

This is beyond me, so I’ll leave it up to the blogosphere.

This entry was posted on Wednesday, December 28th, 2005 at 11:19 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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