Preach it
December 12th, 2005
At the urging of Brother David, I picked up a copy of Hadji Williams’s book, Knock the Hustle and began reading it this weekend.
I’m only a few pages into the book, but I read this last night:
When push comes to shove, many businesses believe the only reason they’ve hired an ad agency or a marketing firm is because they’re too busy to do the creative and media buys themselves. And that’s why many clients still treat marketing as overhead in their business plan. That’s why when business goes bad the first thing to get cut is the ad budget. This is also why agencies treat creative work like door prizes and party favors. And that’s why ad agencies and marketing firms run the hustle that they run.
Suckers.
Wow. I think I’m gonna love this book.
Other posts by Spike.
David Burn says:
Hi Spike. It’s actually AdPulp’s featured writer, Danny G., who has been praising Knock The Hustle from on high. Glad to hear you have it too. I gotta step up.
February 21st, 2006 at 8:13 amSpike Jones says:
My apologies to both of you. Note to self: make sure you read who’s doing the writing on a particular post BEFORE you credit them…
February 21st, 2006 at 8:13 amDanny G says:
No worries, Spike. I knew the book would be a good read but I was incredibly impressed with how insightful it was, and i’ve been fairly vocal about it. Please share your thoughts when you’re done reading.
February 21st, 2006 at 8:13 am