As Spike posted before, all of my fellow BOF bloggers are in New York today for the WOMMA conference on WOM vs. Advertising. Since it’s Ad Week up there, there is an awful lot going on, so this afternoon I’m heading up there for the Applied Improvisation Network’s four day conference called “Everyday Epiphanies: Seeing and Seizing the Moments of Life.” The title is a little over the top, but it’s going to be four days about learning to apply improv theatre techniques to business, creative ideation, brand strategy… it should be quite a ride. And if you’re not convinced that this improv theatre is good for anything other than giving Drew Carey and his friends something to do, I would check out the book Improv Wisdom by Patricia Ryan Madson. She does a great job of outlining the ways that the simple lessons we learn in improv can really affect the way you think. It’s things like accepting ideas instead of judging them, doing what you can to make your team members look good, being specific, being ready to roll with whatever comes along… it doesn’t take many pages before you begin to see that we can learn a lot from the simple principles of showing up, supporting your team and telling a compelling story. And what are we trying to do in this business if not tell customers a compelling story?

So needless to say, I’ll be writing more about this when I get back. See you next week!

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