I’m new here. I mean, I’ve worked here for two years, but new to the whole blog thing. So, just to get things started…

I hate the term ‘Account Planner.’ Technically, that’s what I am, but I really hate that title. Whenever I told people that’s what I was doing, they said, “Oh great! You were always so good with numbers!”

True… but irrelevant.

So we decided to rebrand account planning - BOF style. And frankly, it comes at a very interesting time in account planning anyway. Across the board, the role of account planners is changing and growing into something kind of exciting. (Check out the “What’s Next For Planning” article on the APG website.) So we took that opportunity to really look at account planning and we decided that the essence of the position is questions - finding the right ones to ask of the right people, and interesting ways to ask them. And, since ‘Question Chick’ lacked authoritative zing, ‘Curiosity Officer’ was born. Curiosity is kind of a neat word, when you think about it. It’s active - it evokes that sort of wide-eyed, Zen Beginner’s Mind where everything is possible and waiting to be discovered. And that’s how we approach insight here. We can’t go in with all the preconceived stereotypes and assumptions. You’ve got to walk in with questions to ask, not answers to confirm.

So… there you go. A brief intro to me and my approach to what I do here.

Nice to meet you.

This entry was posted on Friday, August 26th, 2005 at 11:09 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Other posts by Jennifer.