I’m a WOM believer. But the idea that traditional advertising is becoming extinct is something I don’t necessarily agree with. It will, however, have to evolve.

It’s not about the world of design. It’s about the design of the world.

Wednesday, Spetember 28th in NYC. Be there.

You’ve got to walk in with questions to ask, not answers to confirm.

I’m not kidding.

Gap Inc’s new store is named Fourth & Towne. Or FAT for short.

As a naming and identity company that uses word of mouth techniques, we do a lot of preaching on this blog (and to our clients) about how you should Fascinate, Inspire, Reward and Engage everyone who comes into contact with you. But if we talk it, then we have to walk it - or we have no credibility.

Football doesn’t belong to the NFL - it belongs to its fans. The NFL facilitated the creation of Fantasy Football by providing a free and open platform of statistics and allowing consumers to create something from nothing.

If you haven’t heard by now, Al Gore is re-inventing television. And he’s giving the reigns to the 18-34 crowd.

All together now, “Ooooooo. Ahhhhhhh.”