A great article was recently passed my way about an ingenious idea that combines graffiti and text messaging and/or emails.

“One of the most popular of the new projects, Grafedia, translates seemingly ordinary urban graffiti into works of art. A piece of grafedia (multimedia graffiti) is either written as an e-mail address ending in ‘(at)grafedia.net,’ or in blue underlined text, mimicking the look of a hyperlink on a Web page.

Sending a message to ‘in_here(at)grafedia.net’ — spotted in Brooklyn — returns a digital image of a man sitting beside a stream. Another New York grafedia artist underlined the word ‘McDonald’s’ in blue on a billboard for the fast-food chain; a message yields a portion of a kitschy sign instructing viewers how to avoid choking.”

So right now, there are only a select few people that know about this and use it. It’s like a well-kept secret password and when you send off a text message or email, you never know what you’re going to get in return. It also provides a great avenue to Fascinate, Inspire, Reward and Engage people.

The best part is that it’s relatively non-evasive and completely voluntary (for the person to respond, at least).

Read the entire article - it’s well worth it. I think it’s only a matter of time before we see more ideas like this one emerge.

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