Comments on: ViralMentalist gets a register mark

By: Geno

Geno — Mon, 20 Feb 2006 22:32:33 +0000

I want to throw my two-cents in too. The term ViralMentalist came from working with teens, and training them to understand they have power and the ability to create change. The RAGE ViralMentalist � all 1,400 plus of them � are unique individuals. And their skill sets vary, just like a company’s employees vary from the cleaning crews to the IT department. So we educated and allowed them to find their path in RAGE. You don’t have to look very far to see successful companies that have built a soul into their corporate culture. Local companies in Greenville that come to mind. Earshot Music, Publix, Century Mini, Garrison’s Opticians, even Beverly Waddell at Millie Lewis who cuts my hair. These are places that I recommend to my friends and others. Because they go beyond selling me their services. I feel that when I recommend them to someone that I’m giving them an opportunity to have a great experience that they will enjoy.

By: Spike

Spike — Mon, 20 Feb 2006 22:32:18 +0000

Dear Goddess, Thanks for the comments and the question. Yes, it is more than one person who must build a brand’s soul. ViralMentalist is what we call the people who believe in that soul and willingly tell others about it - it’s word of mouth enabled. A soul of a company has to stand for something. It has to have a worldview that people can get behind. It has it’s own language. It’s own personality that attracts kindred spirits. How is it built? By internal people who believe and with the help of companies, well, like Brains on Fire. They have to Fascinate, Inspire, Reward and Engage. And that’s just the beginning.

By: Marketing Goddess

Marketing Goddess — Mon, 20 Feb 2006 22:31:55 +0000

Okay, you have my attention. There is a lot of buzz about what makes a good brand, and I go along with the idea that there is soul attached to it. Persona, image, dedication and on occasion some good common sense all contribute. But it is more than one person who must build this soul, it is a collective of everyone and everything that stands behind a brand. So while I am all for the touch point of what a “ViralMentalist” can do, how do you suggest the soul might be built…from the collective “corporate” standpoint?