In the interest of “opening the kimono,” we’re going to have a live, evolving case study that we’ll post updates and pictures of on a regular basis.

Matt says it best: “I’m not sure that I’d be interested in taking, much less buying, WOM advice from anyone who doesn’t eat their own dog food.”

RAGE is trying to fix what years of deception by the tobacco companies and ignorance by the public have broken.

It’s always a nice surprise when you follow a web link that directs you to something inspiring.

The first international conference for WOM is scheduled for October in Germany.

“One of the most popular of the new projects, Grafedia, translates seemingly ordinary urban graffiti into works of art. A piece of grafedia (multimedia graffiti) is either written as an e-mail address ending in ‘(at)grafedia.net,’ or in blue underlined text, mimicking the look of a hyperlink on a Web page.”

Of the handful of people I’ve asked, they think it’s George Steinbrenner!

It takes an investment to enter into a relationship and then infect them to get their commitment, loyalty and passion. People want honest, untainted information that allows the TRUTH about your product/service to be found, connecting it with your employees, customers and non-customers. Giving your brand a conscience and a soul will truly lead you down the path of brutal soul searching.

Happy retirement, Lance.

“Not recommended for people who shouldn’t drink it (you know who you are).”