People aren’t abandoning AM/FM radio because satellite radio and MP3 players sound better. They’re abandoning them because of variety on demand and that little interruption every 10 or 15 minutes known as commercials.

I like the fact that a global energy company has decided to stand for something good.

There are better ways to use blogs to your advantage instead of thinking of them as nothing more than another medium that you can (try to) control and manipulate with the almighty dollar.

Repeat after me: Advertising is for awareness. Not for credibility.

While I’m only halfway through the book, I thought I’d share one of my favorites so far.

Has integrity become extinct?

Eight very simple and very budget friendly ways that companies large and small can help create customer loyalty. And you’ll notice that the majority of the list are forms of ACTIVE LISTENING.

Companies that find their soul elevate themselves to a higher state of consciousness.