Comments on: If they knew then what they know now… http://brainsonfire.com/blog/2005/06/24/if-they-knew-then-what-they-know-now%e2%80%a6/ Fascinating, Inspiring, Rewarding and Engaging kinded spirits. Wed, 08 Oct 2008 06:29:24 +0000 http://wordpress.org/?v=2.5.1 By: Genie http://brainsonfire.com/blog/2005/06/24/if-they-knew-then-what-they-know-now%e2%80%a6/#comment-207 Genie Mon, 20 Feb 2006 22:26:31 +0000 http://66.179.63.58/blog/if-they-knew-then-what-they-know-now%e2%80%a6/#comment-207 I know nothing about advertising. I work for a company that doesn't do external marketing. Ever. My division alone has grown roughly $500m in the last 6 years through feel good "I love your man' one-on-one. We are the anti dog poop. Although I must admit, in my presonal life, I am a dog poop junkie. I know nothing about advertising. I work for a company that doesn’t do external marketing. Ever. My division alone has grown roughly $500m in the last 6 years through feel good “I love your man’ one-on-one. We are the anti dog poop. Although I must admit, in my presonal life, I am a dog poop junkie.

]]> By: Timmy http://brainsonfire.com/blog/2005/06/24/if-they-knew-then-what-they-know-now%e2%80%a6/#comment-206 Timmy Mon, 20 Feb 2006 22:26:11 +0000 http://66.179.63.58/blog/if-they-knew-then-what-they-know-now%e2%80%a6/#comment-206 My $.02 The fundamentals will be the same—Here is what I have. Here is what you need. Product X is: superior/affordable/quick and efficient/makes your life easier/what you’ve always wanted. Circle one or more and fill in the gaps with contemporary and targeted ideological buzz. Consider This: Baby boomers are dying and their children and grandchildren live a flood of emotional stress. Degrees of connection to a dying senior equates to non-returning soldiers during times of conflict. Japan is a competitive world power and China is stepping up to the plate. Variance of regional world unrest proliferates...and everyone wants an iPod. These few sentences probably helped you comprise an impression of who I am. Are your connotations correct? Does it matter? Advertising must connect on an emotional level (duh) with simple yet creative iconography and phrase. Cut through the unprecedented amount of bombarding minutia that fills every moment of life. Don’t shout any more, please! Show me, quickly, and make me care. (The expressed opinion of Timmy is based solely on the vague question regarding the future of traditional advertising and without considering market analysis, target demographic, product, brand and all other dribble contained in the marketing/advertising/pr lexicon. I’m out of work and looking for a great team for which to share, spur and imbibe creativity.) My $.02 The fundamentals will be the same—Here is what I have. Here is what you need. Product X is: superior/affordable/quick and efficient/makes your life easier/what you’ve always wanted. Circle one or more and fill in the gaps with contemporary and targeted ideological buzz.

Consider This:
Baby boomers are dying and their children and grandchildren live a flood of emotional stress. Degrees of connection to a dying senior equates to non-returning soldiers during times of conflict. Japan is a competitive world power and China is stepping up to the plate. Variance of regional world unrest proliferates…and everyone wants an iPod.

These few sentences probably helped you comprise an impression of who I am. Are your connotations correct? Does it matter?

Advertising must connect on an emotional level (duh) with simple yet creative iconography and phrase. Cut through the unprecedented amount of bombarding minutia that fills every moment of life. Don’t shout any more, please! Show me, quickly, and make me care.

(The expressed opinion of Timmy is based solely on the vague question regarding the future of traditional advertising and without considering market analysis, target demographic, product, brand and all other dribble contained in the marketing/advertising/pr lexicon. I’m out of work and looking for a great team for which to share, spur and imbibe creativity.)

]]> By: Michael http://brainsonfire.com/blog/2005/06/24/if-they-knew-then-what-they-know-now%e2%80%a6/#comment-205 Michael Mon, 20 Feb 2006 22:25:45 +0000 http://66.179.63.58/blog/if-they-knew-then-what-they-know-now%e2%80%a6/#comment-205 I hope that WOM will help to kill off the companies and products that use traditional advertising to sell junk. As more people turn to online(and other) reviews of products, friends advice, etc... maybe companies will realize that they must create a product worth buying in order to sell. You can poop in a box and put a pretty label on it, but... I hope that WOM will help to kill off the companies and products that use traditional advertising to sell junk. As more people turn to online(and other) reviews of products, friends advice, etc… maybe companies will realize that they must create a product worth buying in order to sell. You can poop in a box and put a pretty label on it, but…

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